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With the advent of internet technology professional SEO services has been a great value in the market of online business. The people on this earth were not aware of the technology of search engine marketing. But in recent decades the globe has been tied with the pretty ribbon of internet technology. Almost all the netizens around the world have been indolent to put physical step to do any work. The noun reluctance has been the part of our life. That is why, the affordable SEO services has been inevitable part of every business. Search engine marketing is such a technology that it will never be spoilt and it seems to be the ahead of all kinds of technology.

There are many kind of technology for the web design and development. ASP, .NET, JSP and PHP has been the part of our design and development. In course of time these technology may be spoilt but as far as the science of internet is concerned, it will never get spoilt and the affordable SEO services will always remain intact. There are many companies that are dealing in search engine campaigns. However, you will find scanty companies those who are offering one stop shop for affordable SEO services.

In the contemporary scenario of search engine services it is difficult to find the relevant affordable SEO services across the globe. However, India is such a country that one can find all kinds of services pertaining to the web promotion. As a rule the Indian people are good at English literature which is an indispensable part of internet marketing. The people of the other country like Japan, China and Indonesia etc, are not gifted with the knowledge of English literature. That is why in India especially in eastern segment the people are extremely good at the knowledge of affordable SEO services.

Now I would like to give some light as to the science and art of the technology relating to search engine optimization. In the beginning of the SEO campaigning the peoples were thinking of directory submission. But the directory submission has been out-dated though not completely extinct. Gradually affordable SEO services started doing the latest technology of search engine optimization such as article submission, blog posting, press release submission and forum posting etc. These new techniques in SEO started giving quick backlinks and search engine placement.

There are many online article sites which gives very rapid inbound links to the website and ranking in the search engines which ultimately offers the most handsome business to the site owner. But there is some difficulties in writing article as the writers in English language are scanty. The same happens in writing quality press releases, however the company relating to search engine marketing are capable enough to revive the art of internet marketing. These professional seo companies also became able to give bread and butter to the many unemployed people. The financial condition of the people started augmenting day by day due to the arrival of the internet technology and its marketing. The internet marketing will remain forever green and intact.

Alex is one of the most prolific writers for the purpose of search engine marketing and he is having very good profile for the affordable SEO services [http://www.seoguaranty.com/services.html]. He is planning to set up a good company as well. About more information please visit www.seoguaranty.com [http://www.seoguaranty.com]

Author: Alex Parker

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An effective Search Engine Optimization campaign begins by using keywords to target the subjects which you intend your web site to rank for. In order to rank in the search engine results pages (SERP’s), a web site has to have a position of relevance to the search engine for a given search term. This is usually achieved by having keyword rich content on the site that coincides with the search term that the internet user types into the search engine.

In organic, (natural) search engine optimization, there are several factors that contribute to the ranking for a search term. Each search engine provider has their own unique set of criteria that they use to determine which web site is most relevant for that specific term. The factors that are used to determine search engine rankings are then calculated by a complex search engine algorithm.

Due to the high amount of targeted customer traffic that stands to be gained by a web site that has a top-ranked position in the search engines, the search providers keep the details of the factors which make up their algorithm a closely guarded secret.

Even though the search providers are careful with the exact formula that they use to gauge the rankings of web sites, there have been several constants discovered that when applied, produce favorable results.

Keywords – Content without Keywords = Website without Traffic

Keywords are at the center of any effective search engine optimization campaign. The basic rule of thumb in search engine optimization is that content is king. So, it is important to base all the content of a web site on accurate and informative content.

The first thing to perform in an optimization campaign is keyword research. To find the search terms that are generating traffic for the topic that you want to rank for, you need to determine what the internet users are searching for. This may be accomplished by several different means however the most common way is to use a keyword selector tool.

There are several different keyword tools that may be used. The one tool that was the industry standard for quite a while was the Overture keyword selector tool which, as of January 07′, has been retired . The data in the Overture database still remains available for historical data, but is no longer being publicly updated by Yahoo!, the company that now owns the service.

There are however several other keyword tools that may be used. Some free and some available for purchase or subscription based service.

• Free: SEO Book keyword suggestion tool:
  (http://tools.seobook.com/general/keyword/)
• Free: Google AdWords keyword suggestion tool:
  (https://adwords.google.com/select/KeywordToolExternal)
• Various prices: Keyword Discovery:
  (http://www.keyworddiscovery.com/)

You Have to do your Homework – Keyword Research

There are few things to keep in mind before starting keyword research. The fact is that you will probably not be able to rank for a very competitive single-word search term like “money” or “cars”. For that matter, there are many two-word search terms, like “real estate”, that you will not be able to rank for either. So, in order to achieve rankings for your site with a subject like real estate, you have to look for related terms that will allow you to obtain a high position and yet not be too obscure so that you will still be attracting relevant traffic. For instance, you might try ranking for the search term “South Florida Real Estate Agency”, or “South Florida Real Estate Brokers”.

In order to determine the best search terms to use on content pages, I generally make a spreadsheet based on the topics that I feel are of most relevance.

There is an instructional Video I Created on “Search Engine Optimization Keyword Research”, over in You Tube … (http://www.youtube.com/watch?v=5Lw1es477LI)

The research phase is generally considered a very crucial part of the campaign because if the keyword terms that you choose are not searched for by internet users or if there are too many pages indexed in the search engines for that specific search phrase, your chances of achieving decent ranking results are very low.

There are some SEO’s that suggest that every page on a web site should be based on a keyword. This strategy may produce a high amount of pages that rank well in the SERP’s. However, the other side to that is sacrificing quality and readability. It may be difficult for a potential customer to perceive a web site as an authority or as a respectable source of information, if that web site has a directory structure that appears to be nothing more than a group of phrases. Moreover, it is very important to maintain a level of simplicity in the navigation and layout of a web site so that when a visitor comes to the site they may quickly identify the areas that would be of interest to them.

If a visitor is trying to determine which link on the navigation is relevant to their search and is only provided a selection of keyword-driven entry page links, the site may elicit a response of being shallow, which could in turn damage the reputation of the site.

As a good rule of thumb, it is suggested to have at least three, and no more than ten, keyword-driven content pages for every topic that you are attempting to rank for.

More Keyword Stuff? Oh Yes! … Keyword and Keyword Phrase Usage

After you have performed your keyword research for the topics that you want to target, there are some considerations that need to be addressed before actually sitting down to start writing. One of the key concepts that many successful SEO’s tend to focus heavily on is keyword or keyword phrase density.

Keyword density is the measurement of how many times a given keyword or keyword phrase is used in the entire body of the page. For instance, if your web page contains 500 words on the page, and your keyword or keyword phrase is used 10 times, you would have a density of 2%.If the keyword density is too high, the search engine algorithm may consider the results to be search engine spamming which in worst case scenarios, can have your site banned from the search engines. If on the other hand, the keyword density is too low, the page will not rank for the search term. Seeing that there are fairly severe consequences for creating a web page with a keyword density that is too high, it is generally suggested to air on the side of caution and limit your density to “safe” levels.

Though keyword density is a very controversial subject, I have found that keyword densities are relatively safe between 3% and 6%. However, you should keep in mind that algorithms may also consider an overall density of keyword usage for the whole site as well as for individual pages. If you have ten pages that use the keyword “real estate” at a density rate of 5 %, and those pages comprise half the pages on the site, then the site ratio for that keyword just jumped to 12.5 % which is not good.* (5% x 10 pages = 50% / 2 (half the pages)) = 12.5%
Keyword density should be used primarily as a gauge to determine if you have your search term either enough, or not enough times on a page, and should only be used as a gauge.

There are many other factors that contribute to ranking and density is really just a useful tool that can assist you in creating a good balance of keyword rich content. Keyword density alone will not produce search engine rankings.

*There is no evidence which suggests that search engines are calculating results based on total web site keyword density. However, many SEO’s consider total density to be an important factor to measure.

In Real Estate – It’s Location, Location, Location – In SEO – It’s Content, Content, Content

In search engine optimization, content CAN determine your location in the search engine results pages. Web sites that have a high quantity of quality content, naturally appeal to internet users. But, it is not the quality of the content itself that contributes to rankings – it’s the keywords in the content.

Most internet users are searching for informative articles regarding the subject matter that they are searching for. So, it is only natural that if a web site contains information that the user finds authoritative and informative, they will be encouraged to have confidence in the views, opinions, and suggestions that may be implied from the content. However, if a web site has very little or poor quality content that does not express a level of confidence in the consumer, they are most likely going to return to the SERPs’ to search for information that they find confidence in.

Many people that are involved in the creation of web content have a misguided belief that if the content on the site is good, the site will rank well based solely on the quality of the content. This is simply not true. Though good content is paramount to a search engine optimization campaign, the quality of the content has little if any significance in search engine rankings. Again, the quality of the content is not what contributes to rankings – it’s the keywords in the content.

So, you may be wondering, “If content is king why doesn’t that equate to rankings?” The answer is quite simple – the search engine algorithm.
http://infolab.stanford.edu/~backrub/google.html

The search engines give relevance to content on a web site based on the factors in their algorithm, not the quality of the content. So to achieve rankings, it is necessary to understand what the search engine considers as relevant. Not what you or I consider as relevant.

To answer the question that’s on the fringes of your subconscious … it’s the keywords in the content.

How to Put it All Together – Web Pages for the Search Engines

In order to achieve search engine rankings for your web site, there are two things that are necessary.

First, you have to have keywords that internet users are searching for which;

1. There are not too many pages in the search engine index for …
2. You need to have good keyword rich content that is created following your own keyword / phrase density levels.

The third part of the process is based on creating the content in a manner that will produce effective results. One of the first matters at hand is the amount of text that should be used. I recommend keeping the length smaller and adding more pages because search engine robots have been noted as only crawling to a depth of around the first 100 – 150 words.

Personally, I write my pages anywhere between 400 and 600 words in length and sometimes a bit longer. But the basic logic here is this: The more pages that you have, the more crawlable content you have. So, the answer is to simply create more small-sized pages. Furthermore, robots seem to crawl and index lightweight pages better. So, it might be wise to keep the page size rather low by limiting the amount of words, and especially the amount of images that you use on a web page.

Note however, that there really isn’t an ideal page size because different search engines index at a varying rate of depth and page weight. For instance, Yahoo! doesn’t typically index pages that are over 200KB. Google on the other hand, finds pages that are between 500 to 550 KB as “preferable” with regards to page weight.

When creating the content there are some very important guidelines that need to be considered as well. The placement of your keywords on your web page should be at the top of the page since the prime real estate for the robots are the first one hundred words or so. I generally like to follow a self-guided rule of writing the keyword or keyword phrase with in the first two opening sentences.

After that, I follow a formatting technique which tends to elicit excellent results for me, which is:

• Paragraph
• Call-to-action
• Intro-bullet list
• Paragraph
• Paragraph
• Call-to-action
• Closing

This simple format has several powerful elements that contribute to optimization here. The key to using this format successfully is the positioning of the first three elements; the paragraph, call-to-action, bullet list. The use of this combination supports:

1. The creation of keyword or keyword phrases in the first few sentences of the opening paragraph.
2. The ability to create keyword or keyword phrase based links in the Call-to-Action.
3. Many more keyword linking opportunities and supporting topics in the bullet list.

Web pages that are created with this format and use relevant search terms in the bullet list have a tendency to rank for the content in the bullet list as keyword stems on the main keyword.

Oh Boy! Let’s work on In-Page Optimization

So now we come to the point where we start to look at the implications of actual HTML – web page creation. There are several key areas that are important to proceed carefully at when creating an optimization based web site. The first matter is deal with how the Meta tags are used.

There are three main Meta tags that are relative to the creation of optimized web pages.
The first, and with out a doubt the most important is the Meta Title tag. The Title tag should contain the keyword or keyword phrase and any relevant stems provided that the quantity of the entire title is within an acceptable character count. As with many areas of SEO / SEM, there are many opinions on how many characters should or should not be included in the Title tag. I normally stay between 50 to 60 characters when I am performing optimization on a site for a client. However, I will sometimes push the envelope if I am working on a site for which I am the only liable party. In short, if you use too many characters / words – the site may be penalized for “spamming” the search engines.

The next tag which I believe to be equally as important in an antecedent and consequent sort of way, is the Meta description tag. I feel that this tag is highly underrated and requires some consideration. The Meta Description tag works very much as a support to the Meta title tag and if it is created properly, can offer several opportunities to add keyword relevance and / or stems that may promote a wider marketing saturation for the keyword or keyword phrase.

For instance, let’s take a look at this example of the Meta Title tag and the Meta Description tag “in agreement” with each other:

At first look, it seems that this is nothing more than a simple title and description. Well, it should because it is really that simple. The Title has the keyword phrase and relevant stems trailing after it to promote a wider saturation for the main topic of the keyword phrase. Though in this example the character count is a little higher than I would recommend, the Title contains strong keyword phrase support and the description reaffirms the keywords and stems so that the phrase is stated twice and the stems are stated twice. This is a simple example of how the description tag offers a lot of opportunity to increase saturation for relevant search terms.

The next Meta tag is the center of much controversy and that is the Meta Keywords tag. The rule for this tag is quite simple – and should be closely adhered to. Only use between 10 and 12 words at the most, and the keywords that are used in the tag should be on the page that you are placing the tag on.

Lastly, but equally as important, do not use keyword stems like “keyword, keyword stuffed, keyword stuffed Meta tag”. The search engine will consider this spamming and the web site could suffer quality deductions for improper usage.

It Might Look Great – But What If Your Customers Can’t Find It?

The careful creation of web pages is a vital part in developing a web site to perform in the search engines. However, there too are other design & layout considerations that need to be followed as well. JavaScript, oversized images and Flash based templates may add a degree of dynamic presentation to a web site and be appealing to users. However, search engine spiders have difficulty indexing the code. To explain further, spiders are relatively simplistic in design and must be to be able to move swiftly through the web. A text link browser such as Lynx, portrays what a web site would look like to a search engine spider.

The most practical way to accomplish the problem with code and spiders is to place all of the files for JavaScript and images into directories and then import the files in to the page at run time.

In order to build sites that are geared toward the search engine spiders, images, JavaScript and Flash should be on pages that are either not “created for rankings” or be positioned in ways that will allow the spider to index the text-based content prior to “crawling through the code.”

Though it may be much more complicated to build a web site based on the requirements of the search engine spiders, the results can be the difference between being on the first of the search engine results pages, and being so far in the results, that the site is rarely if ever visited for the search query which the page is (presumably) attempting to rank for.

Links – The Holy Grail of SEO

One of the main factors that a search engine relies heavily upon is the density of internal and external links. The largest major search engine, Google, gauges to a large degree, the “position” of a web site based on the quality and quantity of links for the site.

Internal links should be created with keyword relevance in mind. Link text and internal links are considered to be of major importance when weighing a web site’s relevance for a keyword or keyword phrase. The basic idea here is that a keyword in a link should point to a destination URL that is relevant to the keyword or keyword phrase.

If the keyword phrase is “web developer”, the link should be pointing to a URL that has the keyword phrase “web developer” in it. If the link has “web developer” in it and is pointing to a URL that has “contact form”, your keyword strength is “draining” and the value of that keyword is thereby reduced. I feel that an analogy using electrical current explains this type of scenario quite well. If the continuity is not consistent from end to end the power is either lost, or drained out of the connection.

Another important matter regarding internal linking is the amount of links on a page. My advice is to keep links to no more than one hundred per page. If a web page contains more than one hundred links, the search engines may consider the site to be part of a link-farm or a link-exchange which may result in obtaining negative consequences for having a “bad character”, and the site may receive penalties for being in a “bad neighborhood.”

A large part of search engine optimization is based on the quality of inbound links to a web site. The relevance of the links that point to a site, and the PageRank of the site that is pointing to that site, have a great deal of importance regarding the “class” of the site that is receiving the inbound link.

For simplicity, Google has categorized web sites into “classes”, much like the model that society or Object Oriented Programming where each web site (Object or Person) holds a certain degree or position based on their attributes, and characteristics.

This somewhat describes how Google considers the character of a site. Quite simply, web site links are much like that of neighborhoods. If you have neighbors (inbound links) that hold a position of status (respectable neighbors), then Google gives your web site credit as being of status based on the company you keep. (In a good neighborhood)

If however a site has low ranking inbound links that are of little or no relevance to a web site then Google considers the links as being of a poor quality and does not give credit to the site for those links.

That Should Get You … Started

Though this is no where near everything that should go in to a comprehensive search engine optimization campaign, you should be able to get a good start from here and build up enough information to get you on your way towards ranking in the SERP’s.

For a really great resource of “FREE” stuff on SEO, check out the resources in Google’s Webmaster tools … there is a wealth of information in there that shoul
d really help you get up to speed with search engine optimization. If that doesn’t have what your looking for … just Google it!

There are many great websites, Blogs and articles on the subject to keep you reading for a long, long time.

And If you are still wanting to find even more information regarding SEO, and you have just run out of resources …
there are some articles on my site, Florida Search Engine Optimization, that might have what your looking for to get your next search engine optimization campaign underway.

Best of Luck!

Author: Edward Beckett

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If you are involved in internet marketing in the last few years you probably have heard of the products, SEM Business Blueprint, Niche Blueprint and Commission Blueprint. All of the products were created by these two guys, Steven Clayton and Tim Godfrey. If you do not know of these guys or their products and are involved or looking to get involved in affiliate marketing or niche marketing then do some research on their products and you will find none better for teaching you how to succeed at this harsh, competitive market place.

When I am looking to improve my knowledge and to build my business further I like to do my due diligence and learn more about the products and also I really like to know who the person is creating the product or products. If a person has a good reputation you can usually correlate that into their products will be also of high quality, as being in business myself I believe firmly in what goes around comes around and with internet marketing the world is very small and not filled with many hiding places.

Now getting back to my main topic here is to tell you some about the authors of those products I listed above.

Steve and Tim are currently running a internet marketing business together and created to my knowledge now three products together. Those products are SEM Business Blueprint, Niche Blueprint and Commission Blueprint. Commission Blueprint first launched in 2008 and I purchased this product in January 2009 from them as a one time fee. After learning more about these two guys and how they started a monthly membership for Commission Blueprint including more tools for successful business building I joined the monthly membership and am still a member enjoying their product immensely. Another product they released this last year is Niche Blueprint. I have not purchased that product but it is about how to build an ecommerce site and get it in the top ten of google and successful fast. There are many many great reviews of this product also, all I can attest too is Steven Clayton and Tim Godfrey are delivering on their products.

The third product they recently release is SEM Business Blueprint, and I now have this one too as it fit my business model perfectly. SEM Business is a business in a box. It is a search engine marketing business with all the tools, websites, promotional material, spreadsheets, presentations & proposals all inside. You can have a business up and running in two days with only a $200 investment. What other business could you start with such little time and money. The opportunity Steven and Tim have opened up to anyone who purchases their products is so huge there is no way to put a dollar value on it.

A little more detail about Steven Clayton and Tim Godfrey

Both were successful before they got together. Prior to founding ‘Worth Overdoing Marketing and Consulting’, Steve was Vice President. This was for a large Corporation doing huge amounts of business in the USA.

Starting his internet marketing business about 36 months ago, he has become very successful using his knowledge of stats etc. from his previous employment.

Tim became successful by building an online internet empire in the gambling niche, and as well sold many other online business niches and also runs a profitable trading business too. He is also the author of a product called profit praxis before Steve and Tim teamed up to do their products together.

Conclusion: Overall I can confidently recommend SEM Business Blueprint & any other of Steven Clayton and Tim Godfrey’s products to you as the best opportunities out there. You will find others but not in the same top level category of these products.

To Your Success

Please Read my Review of SEM Business Blueprint and if I can be of further assistance to you, feel free to visit my site. Go Here Work from Home to receive a *Free* copy of my Secret Google Tactics That Generate up to $16,731 per day with ClickBank Report

Author: Hanna Ferren

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Black Belt Recruiting by Mike Dillard & Mark Wieser is now available and it is on it’s way to becoming one of the best, if not the best, training courses available on the Internet for the Network Marketing industry. But, you will need to act on what you learn from this course to get the full benefit. In fact, it will benefit both seasoned pros as well as newbies when used as it is presented.

I have been a full time Networker for 27 years and I have been coaching other Networkers from different organizations for the past 5 years. You would think by now that I would not be surprised to learn about a book like Black Belt Recruiting. After all, what could be so different from what I have been teaching on this subject for the past 27 years?

Well, there is a LOT!

Times are changing for everyone and the Network Marketing industry is no exception. Many people will be left behind unless they are open to new ideas such as you will find in this new course by Mike Dillard & Mark Wieser. Both have done such a wonderful job on this course and it was in great need for todays’ Networker.

I first came to know about Mike Dillard from his first book, Magnetic Sponsoring. I was so impressed with that book that I purchased his Traffic Formula course soon afterwards. Both of these changed my whole way of thinking about marketing. But more importantly, they changed the way I now build and teach others who are interested in a much more effective and efficient way to have and enjoy business success.

Later, I came back and purchased his Building on a Budget course because I could see a need for a way to launch a business for less than $500, and better yet, get results in 24-48 hours.

So when I saw this newest course, I purchased it without any hesitation.
And WOW, am I glad I did!

When I coach people, I always tell them that a system or process is only as good as the person using it. You can have the best system available to you, one in which many people are using very successfully. However, if you are not taught how to become the right person to use it, it simply will not work for you.

That’s where Black Belt Recruiting comes in to make the difference!

In my past coaching business, I wrote a complete business process along with everything a person could want for duplicating this business. It was a complete manual with scripts on what to say word for word. However, it did not work for many people because it was still using old-school marketing methods.

This course is teaching the latest methods of marketing where you don’t sell your product or opportunity. When I first learned this, I thought that was crazy. But then when I used it, not only does it work, but also it takes the pressure off me to perform in a certain way when talking with my prospects.

So the best lesson I learned from this course was how to save time on my first phone call to a prospect and also how to stay in control as the kind of leader one would want to follow!

This course teaches you how to no longer work with just anyone. They have to first prove that they deserve your time to work on developing them into a successful business owner and leader.

But, there is so much more to this course then just how to deal with prospects then that!

First of all, it teaches you how to attract prospects to you instead of you buying leads or hanging out at the mall handing sizzle cards out everyday. Even if I wanted to build my business that way, it would take years to find one or two others who might want to give that a try.

Second, prospects are now calling or e-mailing me first! They are asking for my help and one even offered to pay me $500 to meet him for dinner on our first phone interview! I never had this happen, never in the 27 years I have been in this industry!

Just think what that prospects attitude was like when I called him back to follow up with him over the phone. These are the kinds of people you want to recruit in your business and this course will teach you how to find them. This kind of success is happening now for me on a daily basis.

The audio CDs that come with the course make this package over deliver on the value I received from it. This course makes this business fun again because it teaches you how to eliminate the pressures of prospecting and recruiting.

When you do this and teach it to others, not only do the numbers increase dramatically, it also reduces the number of people you need to talk to because it does most of the sorting for you before you even talk to a single prospect.

Last, it is the way this course teaches you how to be attractive in the first place.

I tried hard to teach people this in the past because this is what makes the difference in having success or failure in this industry or in any business. However, I have learned so much in this course that from this point forward, I will not work with a prospect until they get their own copy of Black Belt Recruiting and read it more then twice.

This course is easy to understand, fast to learn, and very affordable for a newbie to purchase in their first days of preparing to launch their new business. I would instruct my students to not even talk to a prospect until they have studied this course.

We leaders in the industry know that learning never ends for any of us. So if you are an experienced Networker with many years of success under your belt, don’t for one minute think you should past this one up. It will not only change your mind about marketing, it will do wonders for your entire organization.

Never look at the cost of learning something new, just look at the cost to you for missing out on what it will mean to you if you pass it up. It changed the way I do this business now and I will never go back to yesterdays old-school methods again.

I only wish that Mike Dillard, Mark Wieser, and the Internet was there when I got started years ago. But I won’t complain, for they are here now with Black Belt Recruiting, and so this makes my job a lot easier when coaching others!

Bob Andolina has been teaching Network Marketing for over 30 years. For the last five years he has been offering personal coaching to those wanting to build a home business using the latest techniques such as attraction marketing, social network marketing, Web 2.0, and the use of other very unique tools on the Internet. To get free informational business tips by e-mail, a free guide to help you along the way, and personal help when and if needed, visit http://www.Now8020.com

Author: Robert Andolina

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In today’s world of competition on the internet, just having a website is not going to serve any purpose. It is necessary that your website come on top of search results, and only then will the visitors convert to customers.

However, in the current trend of search engine optimization, lots of optimization sites have packages that are actually costlier than the whole budget of getting the website going! Most of these sites look to get an instant recognition for their clients by putting up a lot of paid ads and banners on all kinds of websites. That might be alright for a few weeks, but then, once the campaign is done, the site rating comes back to square one once more!

When you are looking for affordable SEO services, you should consider service providers who have a track record of providing sustainable results. In order to do that, it is necessary to look out for a search engine optimization company that is in sync with all the happenings in the field. The internet is a field where nothing remains constant. A brand new technology of a few months ago would already be obsolete today. And most of the technologies come down in price once they get going.

So, when you go down to the drawing board and see how many different channels your SEO consultant is using, you will get a fair idea of the budget that you can plan for.
When you are looking for affordable SEO services, there are a few factors that will help you identify a company that will fit into your budget

* Testimonials – The best way to rate an organization is always on the basis of the work they have already done. Most of the SEO companies have a set of testimonials on their home page, and by taking a look at them, you will be able to identify the kind of work the SEO service firm does. Especially look out for the costlier channels of optimization.

* A combination of channels – Any good affordable SEO company would use a multiple number of channels to ensure that your site is optimized. Using a set of channels is always more economical than just one, as you don’t need to waste time and energy on one channel – if you see that it is not yielding results. When you begin with a combination, you can then increase the money you are spending on the channels which are suited to your requirements.

* Realistic Estimate – A good SEO company would give you a realistic estimate of the budget you might be expected to put aside for the campaign. If you feel that the amount is too low, be certain before you agree to the strategy. A lot of times, the budget balloons as the campaign goes along, if not planned in advance.

Do your research well, and you can be certain that the SEO consultant you pick is the most affordable SEO service provider.

Patricia Levinson writes SEO articles about SEO Company, SEO services, SEM services and SEO tips with over 5 years experience helping to promote the websites in various search engines.

Author: Patricia Levinson

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An effective Search Engine Optimization campaign begins by using keywords to target the subjects which you intend your web site to rank for. In order to rank in the search engine results pages (SERP’s), a web site has to have a position of relevance to the search engine for a given search term. This is usually achieved by having keyword rich content on the site that coincides with the search term that the internet user types into the search engine.

In organic, (natural) search engine optimization, there are several factors that contribute to the ranking for a search term. Each search engine provider has their own unique set of criteria that they use to determine which web site is most relevant for that specific term. The factors that are used to determine search engine rankings are then calculated by a complex search engine algorithm.

Due to the high amount of targeted customer traffic that stands to be gained by a web site that has a top-ranked position in the search engines, the search providers keep the details of the factors which make up their algorithm a closely guarded secret.

Even though the search providers are careful with the exact formula that they use to gauge the rankings of web sites, there have been several constants discovered that when applied, produce favorable results.

Keywords – Content without Keywords = Website without Traffic

Keywords are at the center of any effective search engine optimization campaign. The basic rule of thumb in search engine optimization is that content is king. So, it is important to base all the content of a web site on accurate and informative content.

The first thing to perform in an optimization campaign is keyword research. To find the search terms that are generating traffic for the topic that you want to rank for, you need to determine what the internet users are searching for. This may be accomplished by several different means however the most common way is to use a keyword selector tool.

There are several different keyword tools that may be used. The one tool that was the industry standard for quite a while was the Overture keyword selector tool which, as of January 07′, has been retired . The data in the Overture database still remains available for historical data, but is no longer being publicly updated by Yahoo!, the company that now owns the service.

There are however several other keyword tools that may be used. Some free and some available for purchase or subscription based service.

• Free: SEO Book keyword suggestion tool:
  (http://tools.seobook.com/general/keyword/)
• Free: Google AdWords keyword suggestion tool:
  (https://adwords.google.com/select/KeywordToolExternal)
• Various prices: Keyword Discovery:
  (http://www.keyworddiscovery.com/)

You Have to do your Homework – Keyword Research

There are few things to keep in mind before starting keyword research. The fact is that you will probably not be able to rank for a very competitive single-word search term like “money” or “cars”. For that matter, there are many two-word search terms, like “real estate”, that you will not be able to rank for either. So, in order to achieve rankings for your site with a subject like real estate, you have to look for related terms that will allow you to obtain a high position and yet not be too obscure so that you will still be attracting relevant traffic. For instance, you might try ranking for the search term “South Florida Real Estate Agency”, or “South Florida Real Estate Brokers”.

In order to determine the best search terms to use on content pages, I generally make a spreadsheet based on the topics that I feel are of most relevance.

There is an instructional Video I Created on “Search Engine Optimization Keyword Research”, over in You Tube … (http://www.youtube.com/watch?v=5Lw1es477LI)

The research phase is generally considered a very crucial part of the campaign because if the keyword terms that you choose are not searched for by internet users or if there are too many pages indexed in the search engines for that specific search phrase, your chances of achieving decent ranking results are very low.

There are some SEO’s that suggest that every page on a web site should be based on a keyword. This strategy may produce a high amount of pages that rank well in the SERP’s. However, the other side to that is sacrificing quality and readability. It may be difficult for a potential customer to perceive a web site as an authority or as a respectable source of information, if that web site has a directory structure that appears to be nothing more than a group of phrases. Moreover, it is very important to maintain a level of simplicity in the navigation and layout of a web site so that when a visitor comes to the site they may quickly identify the areas that would be of interest to them.

If a visitor is trying to determine which link on the navigation is relevant to their search and is only provided a selection of keyword-driven entry page links, the site may elicit a response of being shallow, which could in turn damage the reputation of the site.

As a good rule of thumb, it is suggested to have at least three, and no more than ten, keyword-driven content pages for every topic that you are attempting to rank for.

More Keyword Stuff? Oh Yes! … Keyword and Keyword Phrase Usage

After you have performed your keyword research for the topics that you want to target, there are some considerations that need to be addressed before actually sitting down to start writing. One of the key concepts that many successful SEO’s tend to focus heavily on is keyword or keyword phrase density.

Keyword density is the measurement of how many times a given keyword or keyword phrase is used in the entire body of the page. For instance, if your web page contains 500 words on the page, and your keyword or keyword phrase is used 10 times, you would have a density of 2%.If the keyword density is too high, the search engine algorithm may consider the results to be search engine spamming which in worst case scenarios, can have your site banned from the search engines. If on the other hand, the keyword density is too low, the page will not rank for the search term. Seeing that there are fairly severe consequences for creating a web page with a keyword density that is too high, it is generally suggested to air on the side of caution and limit your density to “safe” levels.

Though keyword density is a very controversial subject, I have found that keyword densities are relatively safe between 3% and 6%. However, you should keep in mind that algorithms may also consider an overall density of keyword usage for the whole site as well as for individual pages. If you have ten pages that use the keyword “real estate” at a density rate of 5 %, and those pages comprise half the pages on the site, then the site ratio for that keyword just jumped to 12.5 % which is not good.* (5% x 10 pages = 50% / 2 (half the pages)) = 12.5%
Keyword density should be used primarily as a gauge to determine if you have your search term either enough, or not enough times on a page, and should only be used as a gauge.

There are many other factors that contribute to ranking and density is really just a useful tool that can assist you in creating a good balance of keyword rich content. Keyword density alone will not produce search engine rankings.

*There is no evidence which suggests that search engines are calculating results based on total web site keyword density. However, many SEO’s consider total density to be an important factor to measure.

In Real Estate – It’s Location, Location, Location – In SEO – It’s Content, Content, Content

In search engine optimization, content CAN determine your location in the search engine results pages. Web sites that have a high quantity of quality content, naturally appeal to internet users. But, it is not the quality of the content itself that contributes to rankings – it’s the keywords in the content.

Most internet users are searching for informative articles regarding the subject matter that they are searching for. So, it is only natural that if a web site contains information that the user finds authoritative and informative, they will be encouraged to have confidence in the views, opinions, and suggestions that may be implied from the content. However, if a web site has very little or poor quality content that does not express a level of confidence in the consumer, they are most likely going to return to the SERPs’ to search for information that they find confidence in.

Many people that are involved in the creation of web content have a misguided belief that if the content on the site is good, the site will rank well based solely on the quality of the content. This is simply not true. Though good content is paramount to a search engine optimization campaign, the quality of the content has little if any significance in search engine rankings. Again, the quality of the content is not what contributes to rankings – it’s the keywords in the content.

So, you may be wondering, “If content is king why doesn’t that equate to rankings?” The answer is quite simple – the search engine algorithm.
http://infolab.stanford.edu/~backrub/google.html

The search engines give relevance to content on a web site based on the factors in their algorithm, not the quality of the content. So to achieve rankings, it is necessary to understand what the search engine considers as relevant. Not what you or I consider as relevant.

To answer the question that’s on the fringes of your subconscious … it’s the keywords in the content.

How to Put it All Together – Web Pages for the Search Engines

In order to achieve search engine rankings for your web site, there are two things that are necessary.

First, you have to have keywords that internet users are searching for which;

1. There are not too many pages in the search engine index for …
2. You need to have good keyword rich content that is created following your own keyword / phrase density levels.

The third part of the process is based on creating the content in a manner that will produce effective results. One of the first matters at hand is the amount of text that should be used. I recommend keeping the length smaller and adding more pages because search engine robots have been noted as only crawling to a depth of around the first 100 – 150 words.

Personally, I write my pages anywhere between 400 and 600 words in length and sometimes a bit longer. But the basic logic here is this: The more pages that you have, the more crawlable content you have. So, the answer is to simply create more small-sized pages. Furthermore, robots seem to crawl and index lightweight pages better. So, it might be wise to keep the page size rather low by limiting the amount of words, and especially the amount of images that you use on a web page.

Note however, that there really isn’t an ideal page size because different search engines index at a varying rate of depth and page weight. For instance, Yahoo! doesn’t typically index pages that are over 200KB. Google on the other hand, finds pages that are between 500 to 550 KB as “preferable” with regards to page weight.

When creating the content there are some very important guidelines that need to be considered as well. The placement of your keywords on your web page should be at the top of the page since the prime real estate for the robots are the first one hundred words or so. I generally like to follow a self-guided rule of writing the keyword or keyword phrase with in the first two opening sentences.

After that, I follow a formatting technique which tends to elicit excellent results for me, which is:

• Paragraph
• Call-to-action
• Intro-bullet list
• Paragraph
• Paragraph
• Call-to-action
• Closing

This simple format has several powerful elements that contribute to optimization here. The key to using this format successfully is the positioning of the first three elements; the paragraph, call-to-action, bullet list. The use of this combination supports:

1. The creation of keyword or keyword phrases in the first few sentences of the opening paragraph.
2. The ability to create keyword or keyword phrase based links in the Call-to-Action.
3. Many more keyword linking opportunities and supporting topics in the bullet list.

Web pages that are created with this format and use relevant search terms in the bullet list have a tendency to rank for the content in the bullet list as keyword stems on the main keyword.

Oh Boy! Let’s work on In-Page Optimization

So now we come to the point where we start to look at the implications of actual HTML – web page creation. There are several key areas that are important to proceed carefully at when creating an optimization based web site. The first matter is deal with how the Meta tags are used.

There are three main Meta tags that are relative to the creation of optimized web pages.
The first, and with out a doubt the most important is the Meta Title tag. The Title tag should contain the keyword or keyword phrase and any relevant stems provided that the quantity of the entire title is within an acceptable character count. As with many areas of SEO / SEM, there are many opinions on how many characters should or should not be included in the Title tag. I normally stay between 50 to 60 characters when I am performing optimization on a site for a client. However, I will sometimes push the envelope if I am working on a site for which I am the only liable party. In short, if you use too many characters / words – the site may be penalized for “spamming” the search engines.

The next tag which I believe to be equally as important in an antecedent and consequent sort of way, is the Meta description tag. I feel that this tag is highly underrated and requires some consideration. The Meta Description tag works very much as a support to the Meta title tag and if it is created properly, can offer several opportunities to add keyword relevance and / or stems that may promote a wider marketing saturation for the keyword or keyword phrase.

For instance, let’s take a look at this example of the Meta Title tag and the Meta Description tag “in agreement” with each other:

At first look, it seems that this is nothing more than a simple title and description. Well, it should because it is really that simple. The Title has the keyword phrase and relevant stems trailing after it to promote a wider saturation for the main topic of the keyword phrase. Though in this example the character count is a little higher than I would recommend, the Title contains strong keyword phrase support and the description reaffirms the keywords and stems so that the phrase is stated twice and the stems are stated twice. This is a simple example of how the description tag offers a lot of opportunity to increase saturation for relevant search terms.

The next Meta tag is the center of much controversy and that is the Meta Keywords tag. The rule for this tag is quite simple – and should be closely adhered to. Only use between 10 and 12 words at the most, and the keywords that are used in the tag should be on the page that you are placing the tag on.

Lastly, but equally as important, do not use keyword stems like “keyword, keyword stuffed, keyword stuffed Meta tag”. The search engine will consider this spamming and the web site could suffer quality deductions for improper usage.

It Might Look Great – But What If Your Customers Can’t Find It?

The careful creation of web pages is a vital part in developing a web site to perform in the search engines. However, there too are other design & layout considerations that need to be followed as well. JavaScript, oversized images and Flash based templates may add a degree of dynamic presentation to a web site and be appealing to users. However, search engine spiders have difficulty indexing the code. To explain further, spiders are relatively simplistic in design and must be to be able to move swiftly through the web. A text link browser such as Lynx, portrays what a web site would look like to a search engine spider.

The most practical way to accomplish the problem with code and spiders is to place all of the files for JavaScript and images into directories and then import the files in to the page at run time.

In order to build sites that are geared toward the search engine spiders, images, JavaScript and Flash should be on pages that are either not “created for rankings” or be positioned in ways that will allow the spider to index the text-based content prior to “crawling through the code.”

Though it may be much more complicated to build a web site based on the requirements of the search engine spiders, the results can be the difference between being on the first of the search engine results pages, and being so far in the results, that the site is rarely if ever visited for the search query which the page is (presumably) attempting to rank for.

Links – The Holy Grail of SEO

One of the main factors that a search engine relies heavily upon is the density of internal and external links. The largest major search engine, Google, gauges to a large degree, the “position” of a web site based on the quality and quantity of links for the site.

Internal links should be created with keyword relevance in mind. Link text and internal links are considered to be of major importance when weighing a web site’s relevance for a keyword or keyword phrase. The basic idea here is that a keyword in a link should point to a destination URL that is relevant to the keyword or keyword phrase.

If the keyword phrase is “web developer”, the link should be pointing to a URL that has the keyword phrase “web developer” in it. If the link has “web developer” in it and is pointing to a URL that has “contact form”, your keyword strength is “draining” and the value of that keyword is thereby reduced. I feel that an analogy using electrical current explains this type of scenario quite well. If the continuity is not consistent from end to end the power is either lost, or drained out of the connection.

Another important matter regarding internal linking is the amount of links on a page. My advice is to keep links to no more than one hundred per page. If a web page contains more than one hundred links, the search engines may consider the site to be part of a link-farm or a link-exchange which may result in obtaining negative consequences for having a “bad character”, and the site may receive penalties for being in a “bad neighborhood.”

A large part of search engine optimization is based on the quality of inbound links to a web site. The relevance of the links that point to a site, and the PageRank of the site that is pointing to that site, have a great deal of importance regarding the “class” of the site that is receiving the inbound link.

For simplicity, Google has categorized web sites into “classes”, much like the model that society or Object Oriented Programming where each web site (Object or Person) holds a certain degree or position based on their attributes, and characteristics.

This somewhat describes how Google considers the character of a site. Quite simply, web site links are much like that of neighborhoods. If you have neighbors (inbound links) that hold a position of status (respectable neighbors), then Google gives your web site credit as being of status based on the company you keep. (In a good neighborhood)

If however a site has low ranking inbound links that are of little or no relevance to a web site then Google considers the links as being of a poor quality and does not give credit to the site for those links.

That Should Get You … Started

Though this is no where near everything that should go in to a comprehensive search engine optimization campaign, you should be able to get a good start from here and build up enough information to get you on your way towards ranking in the SERP’s.

For a really great resource of “FREE” stuff on SEO, check out the resources in Google’s Webmaster tools … there is a wealth of information in there that shoul
d really help you get up to speed with search engine optimization. If that doesn’t have what your looking for … just Google it!

There are many great websites, Blogs and articles on the subject to keep you reading for a long, long time.

And If you are still wanting to find even more information regarding SEO, and you have just run out of resources …
there are some articles on my site, Florida Search Engine Optimization, that might have what your looking for to get your next search engine optimization campaign underway.

Best of Luck!

Author: Edward Beckett

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The author of “DeathOfGoogleAdWords”, Mr. Simon Leung, is an ex-Google employee, and his unique status means a lot to people who wants to make a living on the internet. Those who have been in the Internet Marketing arena for a while should know how important it is to be skilled in Google Ad words, as a lack of knowledge in this area would certainly lead to serious financial repercussions. Knowledge of Search Engine optimization is also crucial to increasing your page ranking and ultimately increasing your sales conversion. Obviously, an ex-Google employee must know some of these secrets that most of us do not know!!

I bought “DeathOfGoogleAdWords” with much anticipation. After all it is a mere $2usd. Coming from an ex-Google employee, there must be some substance in it.

I was to be proven wrong. Simon did cover some points that are worthy of mention, like some recent Google changes that an internet newbie might not know. However, I felt that overall he merely scratched the surface of the contents that he promised in his sales page.

I remember I was sold by the testimonials on his sales page, where many people heaped praises upon his insights. Yet after reading the e-book, I was not convinced.

As we have come across all too often, freebies or products that are priced very cheaply are usually a prelude to another product; in this case, Simon was pre-selling his other e-book “AdWords Heroes”. I was convinced that perhaps the real substance lies in that book, given the reputation that comes with Simon.

It was a little pricey at $37usd for an e-book. Thinking the real deal must be in “AdWords Heroes”, I threw caution away and with little hesitation, I bought the e-book.

I was to rue my decision in the next half hour. Similar to “DeathOfGoogleAdWords”, there was a lot of hype in the sale copy, backed yet again by several testimonials, which once again heaped praises upon Simon. Yet I would rate the content mediocre at best.

To be fair, perhaps I have come some way on my path in Internet Marketing that I have reached a certain level of proficiency in Internet Marketing.

Given the high expectations I associate with Mr. Simon, and that this is the first time, I ever come into contact with him, I must say I am pretty disappointed. I would feel that “AdWords Heroes” is more suitable for newbie to Internet Marketing, and even so, the price should be much lower. I sincerely hope there will be good products from him in the future.

This product and the many others I came across only serve as a stark warning that there are way too many products out there, that are all hype and little substance, with sales copy designed to elicit your greed to make money online. I highly recommend all those that want to make a living on the internet to learn as much as possible from free sources such as blogs, and forums. The learning curve could be a bit slower, yet it could be a real money saver.

Henry Tan is the creator of Point BlankReviews, a website for Honest & Unbiased Internet Marketing Reviews. If you would to like read more such honest and unbiased reviews of Internet Marketing Products, visit http://www.PointBlankReviews.com

Author: Henry Tan

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If you are involved in internet marketing in the last few years you probably have heard of the products, SEM Business Blueprint, Niche Blueprint and Commission Blueprint. All of the products were created by these two guys, Steven Clayton and Tim Godfrey. If you do not know of these guys or their products and are involved or looking to get involved in affiliate marketing or niche marketing then do some research on their products and you will find none better for teaching you how to succeed at this harsh, competitive market place.

When I am looking to improve my knowledge and to build my business further I like to do my due diligence and learn more about the products and also I really like to know who the person is creating the product or products. If a person has a good reputation you can usually correlate that into their products will be also of high quality, as being in business myself I believe firmly in what goes around comes around and with internet marketing the world is very small and not filled with many hiding places.

Now getting back to my main topic here is to tell you some about the authors of those products I listed above.

Steve and Tim are currently running a internet marketing business together and created to my knowledge now three products together. Those products are SEM Business Blueprint, Niche Blueprint and Commission Blueprint. Commission Blueprint first launched in 2008 and I purchased this product in January 2009 from them as a one time fee. After learning more about these two guys and how they started a monthly membership for Commission Blueprint including more tools for successful business building I joined the monthly membership and am still a member enjoying their product immensely. Another product they released this last year is Niche Blueprint. I have not purchased that product but it is about how to build an ecommerce site and get it in the top ten of google and successful fast. There are many many great reviews of this product also, all I can attest too is Steven Clayton and Tim Godfrey are delivering on their products.

The third product they recently release is SEM Business Blueprint, and I now have this one too as it fit my business model perfectly. SEM Business is a business in a box. It is a search engine marketing business with all the tools, websites, promotional material, spreadsheets, presentations & proposals all inside. You can have a business up and running in two days with only a $200 investment. What other business could you start with such little time and money. The opportunity Steven and Tim have opened up to anyone who purchases their products is so huge there is no way to put a dollar value on it.

A little more detail about Steven Clayton and Tim Godfrey

Both were successful before they got together. Prior to founding ‘Worth Overdoing Marketing and Consulting’, Steve was Vice President. This was for a large Corporation doing huge amounts of business in the USA.

Starting his internet marketing business about 36 months ago, he has become very successful using his knowledge of stats etc. from his previous employment.

Tim became successful by building an online internet empire in the gambling niche, and as well sold many other online business niches and also runs a profitable trading business too. He is also the author of a product called profit praxis before Steve and Tim teamed up to do their products together.

Conclusion: Overall I can confidently recommend SEM Business Blueprint & any other of Steven Clayton and Tim Godfrey’s products to you as the best opportunities out there. You will find others but not in the same top level category of these products.

To Your Success

Please Read my Review of SEM Business Blueprint and if I can be of further assistance to you, feel free to visit my site. Go Here Work from Home to receive a *Free* copy of my Secret Google Tactics That Generate up to $16,731 per day with ClickBank Report

Author: Hanna Ferren

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Search engine optimization as a whole is a huge factor, that involves a number of essential features. In order to be completely optimized in the search engines, these websites need to strictly follow some essential SEO Services. These SEO services, are necessarily, not always for the search engines, there are a number of both on page and off page services, that they need to accomplish to complete their optimization process.

Apart from the normal keyword optimization and keyword listing in the search engines which is a very general procedure, and enables, websites to get listed in the search result pages, there are a number of supporting SEO Services too, that help the search engines to ensure better ranking of these pages. These supporting services are better known as on page and off page SEO Services. They are extremely easy to incorporate and are equally result oriented too. Lets just have an over view of these two optimization techniques.

Beginning with On page SEO services, this technique includes, optimizing the web pages with keywords and relevant content so that they are more result oriented. To talk of it more generally, on page SEO Services simply polishes the website content and makes it more search engine friendly. Some of the most commonly used on page optimization techniques are, keyword analysis, the HTML coding of the all the content in the website, incorporating keywords in the content of the site, to make it rich in relevant keyword, using keywords and relevant content in the meta tags, meta description, title tags and headers etc.

Coming to the Off page SEO Services, they are practices that are performed outside the website, in order to make the site more user friendly, and to attract more traffic into the site. The off page optimization techniques primarily concentrate on link building strategies of the website, so that the maximum number of traffic can be generated from those sources. These include, submitting websites to the top search engines, include various link sharing options in the website, which may vary from one way link exchange to two or three way linking processes.

Both these SEO services are completely different from one another, but are extremely essential in the process or promoting a website in the search engines.

Author is working with epurplemedia an Internet Marketing Company that provide services like pay per click, link building services, content development etc.

Author: Aisha Danna

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An effective Search Engine Optimization campaign begins by using keywords to target the subjects which you intend your web site to rank for. In order to rank in the search engine results pages (SERP’s), a web site has to have a position of relevance to the search engine for a given search term. This is usually achieved by having keyword rich content on the site that coincides with the search term that the internet user types into the search engine.

In organic, (natural) search engine optimization, there are several factors that contribute to the ranking for a search term. Each search engine provider has their own unique set of criteria that they use to determine which web site is most relevant for that specific term. The factors that are used to determine search engine rankings are then calculated by a complex search engine algorithm.

Due to the high amount of targeted customer traffic that stands to be gained by a web site that has a top-ranked position in the search engines, the search providers keep the details of the factors which make up their algorithm a closely guarded secret.

Even though the search providers are careful with the exact formula that they use to gauge the rankings of web sites, there have been several constants discovered that when applied, produce favorable results.

Keywords – Content without Keywords = Website without Traffic

Keywords are at the center of any effective search engine optimization campaign. The basic rule of thumb in search engine optimization is that content is king. So, it is important to base all the content of a web site on accurate and informative content.

The first thing to perform in an optimization campaign is keyword research. To find the search terms that are generating traffic for the topic that you want to rank for, you need to determine what the internet users are searching for. This may be accomplished by several different means however the most common way is to use a keyword selector tool.

There are several different keyword tools that may be used. The one tool that was the industry standard for quite a while was the Overture keyword selector tool which, as of January 07′, has been retired . The data in the Overture database still remains available for historical data, but is no longer being publicly updated by Yahoo!, the company that now owns the service.

There are however several other keyword tools that may be used. Some free and some available for purchase or subscription based service.

• Free: SEO Book keyword suggestion tool:
  (http://tools.seobook.com/general/keyword/)
• Free: Google AdWords keyword suggestion tool:
  (https://adwords.google.com/select/KeywordToolExternal)
• Various prices: Keyword Discovery:
  (http://www.keyworddiscovery.com/)

You Have to do your Homework – Keyword Research

There are few things to keep in mind before starting keyword research. The fact is that you will probably not be able to rank for a very competitive single-word search term like “money” or “cars”. For that matter, there are many two-word search terms, like “real estate”, that you will not be able to rank for either. So, in order to achieve rankings for your site with a subject like real estate, you have to look for related terms that will allow you to obtain a high position and yet not be too obscure so that you will still be attracting relevant traffic. For instance, you might try ranking for the search term “South Florida Real Estate Agency”, or “South Florida Real Estate Brokers”.

In order to determine the best search terms to use on content pages, I generally make a spreadsheet based on the topics that I feel are of most relevance.

There is an instructional Video I Created on “Search Engine Optimization Keyword Research”, over in You Tube … (http://www.youtube.com/watch?v=5Lw1es477LI)

The research phase is generally considered a very crucial part of the campaign because if the keyword terms that you choose are not searched for by internet users or if there are too many pages indexed in the search engines for that specific search phrase, your chances of achieving decent ranking results are very low.

There are some SEO’s that suggest that every page on a web site should be based on a keyword. This strategy may produce a high amount of pages that rank well in the SERP’s. However, the other side to that is sacrificing quality and readability. It may be difficult for a potential customer to perceive a web site as an authority or as a respectable source of information, if that web site has a directory structure that appears to be nothing more than a group of phrases. Moreover, it is very important to maintain a level of simplicity in the navigation and layout of a web site so that when a visitor comes to the site they may quickly identify the areas that would be of interest to them.

If a visitor is trying to determine which link on the navigation is relevant to their search and is only provided a selection of keyword-driven entry page links, the site may elicit a response of being shallow, which could in turn damage the reputation of the site.

As a good rule of thumb, it is suggested to have at least three, and no more than ten, keyword-driven content pages for every topic that you are attempting to rank for.

More Keyword Stuff? Oh Yes! … Keyword and Keyword Phrase Usage

After you have performed your keyword research for the topics that you want to target, there are some considerations that need to be addressed before actually sitting down to start writing. One of the key concepts that many successful SEO’s tend to focus heavily on is keyword or keyword phrase density.

Keyword density is the measurement of how many times a given keyword or keyword phrase is used in the entire body of the page. For instance, if your web page contains 500 words on the page, and your keyword or keyword phrase is used 10 times, you would have a density of 2%.If the keyword density is too high, the search engine algorithm may consider the results to be search engine spamming which in worst case scenarios, can have your site banned from the search engines. If on the other hand, the keyword density is too low, the page will not rank for the search term. Seeing that there are fairly severe consequences for creating a web page with a keyword density that is too high, it is generally suggested to air on the side of caution and limit your density to “safe” levels.

Though keyword density is a very controversial subject, I have found that keyword densities are relatively safe between 3% and 6%. However, you should keep in mind that algorithms may also consider an overall density of keyword usage for the whole site as well as for individual pages. If you have ten pages that use the keyword “real estate” at a density rate of 5 %, and those pages comprise half the pages on the site, then the site ratio for that keyword just jumped to 12.5 % which is not good.* (5% x 10 pages = 50% / 2 (half the pages)) = 12.5%
Keyword density should be used primarily as a gauge to determine if you have your search term either enough, or not enough times on a page, and should only be used as a gauge.

There are many other factors that contribute to ranking and density is really just a useful tool that can assist you in creating a good balance of keyword rich content. Keyword density alone will not produce search engine rankings.

*There is no evidence which suggests that search engines are calculating results based on total web site keyword density. However, many SEO’s consider total density to be an important factor to measure.

In Real Estate – It’s Location, Location, Location – In SEO – It’s Content, Content, Content

In search engine optimization, content CAN determine your location in the search engine results pages. Web sites that have a high quantity of quality content, naturally appeal to internet users. But, it is not the quality of the content itself that contributes to rankings – it’s the keywords in the content.

Most internet users are searching for informative articles regarding the subject matter that they are searching for. So, it is only natural that if a web site contains information that the user finds authoritative and informative, they will be encouraged to have confidence in the views, opinions, and suggestions that may be implied from the content. However, if a web site has very little or poor quality content that does not express a level of confidence in the consumer, they are most likely going to return to the SERPs’ to search for information that they find confidence in.

Many people that are involved in the creation of web content have a misguided belief that if the content on the site is good, the site will rank well based solely on the quality of the content. This is simply not true. Though good content is paramount to a search engine optimization campaign, the quality of the content has little if any significance in search engine rankings. Again, the quality of the content is not what contributes to rankings – it’s the keywords in the content.

So, you may be wondering, “If content is king why doesn’t that equate to rankings?” The answer is quite simple – the search engine algorithm.
http://infolab.stanford.edu/~backrub/google.html

The search engines give relevance to content on a web site based on the factors in their algorithm, not the quality of the content. So to achieve rankings, it is necessary to understand what the search engine considers as relevant. Not what you or I consider as relevant.

To answer the question that’s on the fringes of your subconscious … it’s the keywords in the content.

How to Put it All Together – Web Pages for the Search Engines

In order to achieve search engine rankings for your web site, there are two things that are necessary.

First, you have to have keywords that internet users are searching for which;

1. There are not too many pages in the search engine index for …
2. You need to have good keyword rich content that is created following your own keyword / phrase density levels.

The third part of the process is based on creating the content in a manner that will produce effective results. One of the first matters at hand is the amount of text that should be used. I recommend keeping the length smaller and adding more pages because search engine robots have been noted as only crawling to a depth of around the first 100 – 150 words.

Personally, I write my pages anywhere between 400 and 600 words in length and sometimes a bit longer. But the basic logic here is this: The more pages that you have, the more crawlable content you have. So, the answer is to simply create more small-sized pages. Furthermore, robots seem to crawl and index lightweight pages better. So, it might be wise to keep the page size rather low by limiting the amount of words, and especially the amount of images that you use on a web page.

Note however, that there really isn’t an ideal page size because different search engines index at a varying rate of depth and page weight. For instance, Yahoo! doesn’t typically index pages that are over 200KB. Google on the other hand, finds pages that are between 500 to 550 KB as “preferable” with regards to page weight.

When creating the content there are some very important guidelines that need to be considered as well. The placement of your keywords on your web page should be at the top of the page since the prime real estate for the robots are the first one hundred words or so. I generally like to follow a self-guided rule of writing the keyword or keyword phrase with in the first two opening sentences.

After that, I follow a formatting technique which tends to elicit excellent results for me, which is:

• Paragraph
• Call-to-action
• Intro-bullet list
• Paragraph
• Paragraph
• Call-to-action
• Closing

This simple format has several powerful elements that contribute to optimization here. The key to using this format successfully is the positioning of the first three elements; the paragraph, call-to-action, bullet list. The use of this combination supports:

1. The creation of keyword or keyword phrases in the first few sentences of the opening paragraph.
2. The ability to create keyword or keyword phrase based links in the Call-to-Action.
3. Many more keyword linking opportunities and supporting topics in the bullet list.

Web pages that are created with this format and use relevant search terms in the bullet list have a tendency to rank for the content in the bullet list as keyword stems on the main keyword.

Oh Boy! Let’s work on In-Page Optimization

So now we come to the point where we start to look at the implications of actual HTML – web page creation. There are several key areas that are important to proceed carefully at when creating an optimization based web site. The first matter is deal with how the Meta tags are used.

There are three main Meta tags that are relative to the creation of optimized web pages.
The first, and with out a doubt the most important is the Meta Title tag. The Title tag should contain the keyword or keyword phrase and any relevant stems provided that the quantity of the entire title is within an acceptable character count. As with many areas of SEO / SEM, there are many opinions on how many characters should or should not be included in the Title tag. I normally stay between 50 to 60 characters when I am performing optimization on a site for a client. However, I will sometimes push the envelope if I am working on a site for which I am the only liable party. In short, if you use too many characters / words – the site may be penalized for “spamming” the search engines.

The next tag which I believe to be equally as important in an antecedent and consequent sort of way, is the Meta description tag. I feel that this tag is highly underrated and requires some consideration. The Meta Description tag works very much as a support to the Meta title tag and if it is created properly, can offer several opportunities to add keyword relevance and / or stems that may promote a wider marketing saturation for the keyword or keyword phrase.

For instance, let’s take a look at this example of the Meta Title tag and the Meta Description tag “in agreement” with each other:

At first look, it seems that this is nothing more than a simple title and description. Well, it should because it is really that simple. The Title has the keyword phrase and relevant stems trailing after it to promote a wider saturation for the main topic of the keyword phrase. Though in this example the character count is a little higher than I would recommend, the Title contains strong keyword phrase support and the description reaffirms the keywords and stems so that the phrase is stated twice and the stems are stated twice. This is a simple example of how the description tag offers a lot of opportunity to increase saturation for relevant search terms.

The next Meta tag is the center of much controversy and that is the Meta Keywords tag. The rule for this tag is quite simple – and should be closely adhered to. Only use between 10 and 12 words at the most, and the keywords that are used in the tag should be on the page that you are placing the tag on.

Lastly, but equally as important, do not use keyword stems like “keyword, keyword stuffed, keyword stuffed Meta tag”. The search engine will consider this spamming and the web site could suffer quality deductions for improper usage.

It Might Look Great – But What If Your Customers Can’t Find It?

The careful creation of web pages is a vital part in developing a web site to perform in the search engines. However, there too are other design & layout considerations that need to be followed as well. JavaScript, oversized images and Flash based templates may add a degree of dynamic presentation to a web site and be appealing to users. However, search engine spiders have difficulty indexing the code. To explain further, spiders are relatively simplistic in design and must be to be able to move swiftly through the web. A text link browser such as Lynx, portrays what a web site would look like to a search engine spider.

The most practical way to accomplish the problem with code and spiders is to place all of the files for JavaScript and images into directories and then import the files in to the page at run time.

In order to build sites that are geared toward the search engine spiders, images, JavaScript and Flash should be on pages that are either not “created for rankings” or be positioned in ways that will allow the spider to index the text-based content prior to “crawling through the code.”

Though it may be much more complicated to build a web site based on the requirements of the search engine spiders, the results can be the difference between being on the first of the search engine results pages, and being so far in the results, that the site is rarely if ever visited for the search query which the page is (presumably) attempting to rank for.

Links – The Holy Grail of SEO

One of the main factors that a search engine relies heavily upon is the density of internal and external links. The largest major search engine, Google, gauges to a large degree, the “position” of a web site based on the quality and quantity of links for the site.

Internal links should be created with keyword relevance in mind. Link text and internal links are considered to be of major importance when weighing a web site’s relevance for a keyword or keyword phrase. The basic idea here is that a keyword in a link should point to a destination URL that is relevant to the keyword or keyword phrase.

If the keyword phrase is “web developer”, the link should be pointing to a URL that has the keyword phrase “web developer” in it. If the link has “web developer” in it and is pointing to a URL that has “contact form”, your keyword strength is “draining” and the value of that keyword is thereby reduced. I feel that an analogy using electrical current explains this type of scenario quite well. If the continuity is not consistent from end to end the power is either lost, or drained out of the connection.

Another important matter regarding internal linking is the amount of links on a page. My advice is to keep links to no more than one hundred per page. If a web page contains more than one hundred links, the search engines may consider the site to be part of a link-farm or a link-exchange which may result in obtaining negative consequences for having a “bad character”, and the site may receive penalties for being in a “bad neighborhood.”

A large part of search engine optimization is based on the quality of inbound links to a web site. The relevance of the links that point to a site, and the PageRank of the site that is pointing to that site, have a great deal of importance regarding the “class” of the site that is receiving the inbound link.

For simplicity, Google has categorized web sites into “classes”, much like the model that society or Object Oriented Programming where each web site (Object or Person) holds a certain degree or position based on their attributes, and characteristics.

This somewhat describes how Google considers the character of a site. Quite simply, web site links are much like that of neighborhoods. If you have neighbors (inbound links) that hold a position of status (respectable neighbors), then Google gives your web site credit as being of status based on the company you keep. (In a good neighborhood)

If however a site has low ranking inbound links that are of little or no relevance to a web site then Google considers the links as being of a poor quality and does not give credit to the site for those links.

That Should Get You … Started

Though this is no where near everything that should go in to a comprehensive search engine optimization campaign, you should be able to get a good start from here and build up enough information to get you on your way towards ranking in the SERP’s.

For a really great resource of “FREE” stuff on SEO, check out the resources in Google’s Webmaster tools … there is a wealth of information in there that shoul
d really help you get up to speed with search engine optimization. If that doesn’t have what your looking for … just Google it!

There are many great websites, Blogs and articles on the subject to keep you reading for a long, long time.

And If you are still wanting to find even more information regarding SEO, and you have just run out of resources …
there are some articles on my site, Florida Search Engine Optimization, that might have what your looking for to get your next search engine optimization campaign underway.

Best of Luck!

Author: Edward Beckett

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