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It’s not a secret that the Internet is the biggest market on which companies or individuals can sell services and products in the entire world. Still, the greatest advantage of the Internet is that companies can offer goods on a website which is accessible simultaneously to many people. In the same time, this fact is its hugest disadvantage – similar products or services are offered by many other companies! So, it’s obvious that due to the harsh competition from this market a successful website must have a very good web design and also it has to be optimized extremely well for the major search engines like Google, Yahoo! and MSN.

There are different opinions about search engine optimization. SEO service providers in entire world offer its services at different rates and with different results (attention, most of them without significant outcomes!). Some people think that search engine optimization (SEO) isn’t in fact a too complicated issue and it is accessible even to the basic web master. Good fellows, this is one of the biggest stupidities ever heard! Imagine a guy who go to cut his hair and come to a novice hairdresser. How will look his haircut? Then, imagine the same guy visiting a professional barber and how will he look after he profited by versed services…Good, is somebody who think there isn’t any difference?

The same thing as the above described situation is with the good web design and SEO service providers. Yes, it’s possible that an amateur web developer to learn some basic skills to do web design. Yes, it’s possible that the same web master to learn some basic SEO techniques. Yes, it’s possible that the web site made by this amateur to have some weak results on the major search engines and even to sell a low quantity of products or services. But, to have really success on the worldwide market called Internet a web site needs much more.

This is because more and more companies understand the difference between amateur and professional behavior, give up on in house web designers and SEO service providers and hire experienced SEO companies that breath SEO every minute, have detailed SEO knowledge and can bring their web site in top 3 on Google search results! Yes, to be really successful in the “war zone” from today, a web site has to be present in the first three sites shown on Google and this is valuable not just for one keyword or key phrase, but for a several of them! So, don’t waste anymore your time and money and hire professional companies which provide guaranteed good web design and SEO services! Of course, services offered by this companies are not quite cheap, but who think on a few thousand dollars when the goal is to get millionaire?

Read more information about SEO services on Conqueror Web Design or SEO Outsourcing. The content of this article belongs to Victor Tuszing.

Author: Victor Tuszing

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An effective Search Engine Optimization campaign begins by using keywords to target the subjects which you intend your web site to rank for. In order to rank in the search engine results pages (SERP’s), a web site has to have a position of relevance to the search engine for a given search term. This is usually achieved by having keyword rich content on the site that coincides with the search term that the internet user types into the search engine.

In organic, (natural) search engine optimization, there are several factors that contribute to the ranking for a search term. Each search engine provider has their own unique set of criteria that they use to determine which web site is most relevant for that specific term. The factors that are used to determine search engine rankings are then calculated by a complex search engine algorithm.

Due to the high amount of targeted customer traffic that stands to be gained by a web site that has a top-ranked position in the search engines, the search providers keep the details of the factors which make up their algorithm a closely guarded secret.

Even though the search providers are careful with the exact formula that they use to gauge the rankings of web sites, there have been several constants discovered that when applied, produce favorable results.

Keywords – Content without Keywords = Website without Traffic

Keywords are at the center of any effective search engine optimization campaign. The basic rule of thumb in search engine optimization is that content is king. So, it is important to base all the content of a web site on accurate and informative content.

The first thing to perform in an optimization campaign is keyword research. To find the search terms that are generating traffic for the topic that you want to rank for, you need to determine what the internet users are searching for. This may be accomplished by several different means however the most common way is to use a keyword selector tool.

There are several different keyword tools that may be used. The one tool that was the industry standard for quite a while was the Overture keyword selector tool which, as of January 07′, has been retired . The data in the Overture database still remains available for historical data, but is no longer being publicly updated by Yahoo!, the company that now owns the service.

There are however several other keyword tools that may be used. Some free and some available for purchase or subscription based service.

• Free: SEO Book keyword suggestion tool:
  (http://tools.seobook.com/general/keyword/)
• Free: Google AdWords keyword suggestion tool:
  (https://adwords.google.com/select/KeywordToolExternal)
• Various prices: Keyword Discovery:
  (http://www.keyworddiscovery.com/)

You Have to do your Homework – Keyword Research

There are few things to keep in mind before starting keyword research. The fact is that you will probably not be able to rank for a very competitive single-word search term like “money” or “cars”. For that matter, there are many two-word search terms, like “real estate”, that you will not be able to rank for either. So, in order to achieve rankings for your site with a subject like real estate, you have to look for related terms that will allow you to obtain a high position and yet not be too obscure so that you will still be attracting relevant traffic. For instance, you might try ranking for the search term “South Florida Real Estate Agency”, or “South Florida Real Estate Brokers”.

In order to determine the best search terms to use on content pages, I generally make a spreadsheet based on the topics that I feel are of most relevance.

There is an instructional Video I Created on “Search Engine Optimization Keyword Research”, over in You Tube … (http://www.youtube.com/watch?v=5Lw1es477LI)

The research phase is generally considered a very crucial part of the campaign because if the keyword terms that you choose are not searched for by internet users or if there are too many pages indexed in the search engines for that specific search phrase, your chances of achieving decent ranking results are very low.

There are some SEO’s that suggest that every page on a web site should be based on a keyword. This strategy may produce a high amount of pages that rank well in the SERP’s. However, the other side to that is sacrificing quality and readability. It may be difficult for a potential customer to perceive a web site as an authority or as a respectable source of information, if that web site has a directory structure that appears to be nothing more than a group of phrases. Moreover, it is very important to maintain a level of simplicity in the navigation and layout of a web site so that when a visitor comes to the site they may quickly identify the areas that would be of interest to them.

If a visitor is trying to determine which link on the navigation is relevant to their search and is only provided a selection of keyword-driven entry page links, the site may elicit a response of being shallow, which could in turn damage the reputation of the site.

As a good rule of thumb, it is suggested to have at least three, and no more than ten, keyword-driven content pages for every topic that you are attempting to rank for.

More Keyword Stuff? Oh Yes! … Keyword and Keyword Phrase Usage

After you have performed your keyword research for the topics that you want to target, there are some considerations that need to be addressed before actually sitting down to start writing. One of the key concepts that many successful SEO’s tend to focus heavily on is keyword or keyword phrase density.

Keyword density is the measurement of how many times a given keyword or keyword phrase is used in the entire body of the page. For instance, if your web page contains 500 words on the page, and your keyword or keyword phrase is used 10 times, you would have a density of 2%.If the keyword density is too high, the search engine algorithm may consider the results to be search engine spamming which in worst case scenarios, can have your site banned from the search engines. If on the other hand, the keyword density is too low, the page will not rank for the search term. Seeing that there are fairly severe consequences for creating a web page with a keyword density that is too high, it is generally suggested to air on the side of caution and limit your density to “safe” levels.

Though keyword density is a very controversial subject, I have found that keyword densities are relatively safe between 3% and 6%. However, you should keep in mind that algorithms may also consider an overall density of keyword usage for the whole site as well as for individual pages. If you have ten pages that use the keyword “real estate” at a density rate of 5 %, and those pages comprise half the pages on the site, then the site ratio for that keyword just jumped to 12.5 % which is not good.* (5% x 10 pages = 50% / 2 (half the pages)) = 12.5%
Keyword density should be used primarily as a gauge to determine if you have your search term either enough, or not enough times on a page, and should only be used as a gauge.

There are many other factors that contribute to ranking and density is really just a useful tool that can assist you in creating a good balance of keyword rich content. Keyword density alone will not produce search engine rankings.

*There is no evidence which suggests that search engines are calculating results based on total web site keyword density. However, many SEO’s consider total density to be an important factor to measure.

In Real Estate – It’s Location, Location, Location – In SEO – It’s Content, Content, Content

In search engine optimization, content CAN determine your location in the search engine results pages. Web sites that have a high quantity of quality content, naturally appeal to internet users. But, it is not the quality of the content itself that contributes to rankings – it’s the keywords in the content.

Most internet users are searching for informative articles regarding the subject matter that they are searching for. So, it is only natural that if a web site contains information that the user finds authoritative and informative, they will be encouraged to have confidence in the views, opinions, and suggestions that may be implied from the content. However, if a web site has very little or poor quality content that does not express a level of confidence in the consumer, they are most likely going to return to the SERPs’ to search for information that they find confidence in.

Many people that are involved in the creation of web content have a misguided belief that if the content on the site is good, the site will rank well based solely on the quality of the content. This is simply not true. Though good content is paramount to a search engine optimization campaign, the quality of the content has little if any significance in search engine rankings. Again, the quality of the content is not what contributes to rankings – it’s the keywords in the content.

So, you may be wondering, “If content is king why doesn’t that equate to rankings?” The answer is quite simple – the search engine algorithm.
http://infolab.stanford.edu/~backrub/google.html

The search engines give relevance to content on a web site based on the factors in their algorithm, not the quality of the content. So to achieve rankings, it is necessary to understand what the search engine considers as relevant. Not what you or I consider as relevant.

To answer the question that’s on the fringes of your subconscious … it’s the keywords in the content.

How to Put it All Together – Web Pages for the Search Engines

In order to achieve search engine rankings for your web site, there are two things that are necessary.

First, you have to have keywords that internet users are searching for which;

1. There are not too many pages in the search engine index for …
2. You need to have good keyword rich content that is created following your own keyword / phrase density levels.

The third part of the process is based on creating the content in a manner that will produce effective results. One of the first matters at hand is the amount of text that should be used. I recommend keeping the length smaller and adding more pages because search engine robots have been noted as only crawling to a depth of around the first 100 – 150 words.

Personally, I write my pages anywhere between 400 and 600 words in length and sometimes a bit longer. But the basic logic here is this: The more pages that you have, the more crawlable content you have. So, the answer is to simply create more small-sized pages. Furthermore, robots seem to crawl and index lightweight pages better. So, it might be wise to keep the page size rather low by limiting the amount of words, and especially the amount of images that you use on a web page.

Note however, that there really isn’t an ideal page size because different search engines index at a varying rate of depth and page weight. For instance, Yahoo! doesn’t typically index pages that are over 200KB. Google on the other hand, finds pages that are between 500 to 550 KB as “preferable” with regards to page weight.

When creating the content there are some very important guidelines that need to be considered as well. The placement of your keywords on your web page should be at the top of the page since the prime real estate for the robots are the first one hundred words or so. I generally like to follow a self-guided rule of writing the keyword or keyword phrase with in the first two opening sentences.

After that, I follow a formatting technique which tends to elicit excellent results for me, which is:

• Paragraph
• Call-to-action
• Intro-bullet list
• Paragraph
• Paragraph
• Call-to-action
• Closing

This simple format has several powerful elements that contribute to optimization here. The key to using this format successfully is the positioning of the first three elements; the paragraph, call-to-action, bullet list. The use of this combination supports:

1. The creation of keyword or keyword phrases in the first few sentences of the opening paragraph.
2. The ability to create keyword or keyword phrase based links in the Call-to-Action.
3. Many more keyword linking opportunities and supporting topics in the bullet list.

Web pages that are created with this format and use relevant search terms in the bullet list have a tendency to rank for the content in the bullet list as keyword stems on the main keyword.

Oh Boy! Let’s work on In-Page Optimization

So now we come to the point where we start to look at the implications of actual HTML – web page creation. There are several key areas that are important to proceed carefully at when creating an optimization based web site. The first matter is deal with how the Meta tags are used.

There are three main Meta tags that are relative to the creation of optimized web pages.
The first, and with out a doubt the most important is the Meta Title tag. The Title tag should contain the keyword or keyword phrase and any relevant stems provided that the quantity of the entire title is within an acceptable character count. As with many areas of SEO / SEM, there are many opinions on how many characters should or should not be included in the Title tag. I normally stay between 50 to 60 characters when I am performing optimization on a site for a client. However, I will sometimes push the envelope if I am working on a site for which I am the only liable party. In short, if you use too many characters / words – the site may be penalized for “spamming” the search engines.

The next tag which I believe to be equally as important in an antecedent and consequent sort of way, is the Meta description tag. I feel that this tag is highly underrated and requires some consideration. The Meta Description tag works very much as a support to the Meta title tag and if it is created properly, can offer several opportunities to add keyword relevance and / or stems that may promote a wider marketing saturation for the keyword or keyword phrase.

For instance, let’s take a look at this example of the Meta Title tag and the Meta Description tag “in agreement” with each other:

At first look, it seems that this is nothing more than a simple title and description. Well, it should because it is really that simple. The Title has the keyword phrase and relevant stems trailing after it to promote a wider saturation for the main topic of the keyword phrase. Though in this example the character count is a little higher than I would recommend, the Title contains strong keyword phrase support and the description reaffirms the keywords and stems so that the phrase is stated twice and the stems are stated twice. This is a simple example of how the description tag offers a lot of opportunity to increase saturation for relevant search terms.

The next Meta tag is the center of much controversy and that is the Meta Keywords tag. The rule for this tag is quite simple – and should be closely adhered to. Only use between 10 and 12 words at the most, and the keywords that are used in the tag should be on the page that you are placing the tag on.

Lastly, but equally as important, do not use keyword stems like “keyword, keyword stuffed, keyword stuffed Meta tag”. The search engine will consider this spamming and the web site could suffer quality deductions for improper usage.

It Might Look Great – But What If Your Customers Can’t Find It?

The careful creation of web pages is a vital part in developing a web site to perform in the search engines. However, there too are other design & layout considerations that need to be followed as well. JavaScript, oversized images and Flash based templates may add a degree of dynamic presentation to a web site and be appealing to users. However, search engine spiders have difficulty indexing the code. To explain further, spiders are relatively simplistic in design and must be to be able to move swiftly through the web. A text link browser such as Lynx, portrays what a web site would look like to a search engine spider.

The most practical way to accomplish the problem with code and spiders is to place all of the files for JavaScript and images into directories and then import the files in to the page at run time.

In order to build sites that are geared toward the search engine spiders, images, JavaScript and Flash should be on pages that are either not “created for rankings” or be positioned in ways that will allow the spider to index the text-based content prior to “crawling through the code.”

Though it may be much more complicated to build a web site based on the requirements of the search engine spiders, the results can be the difference between being on the first of the search engine results pages, and being so far in the results, that the site is rarely if ever visited for the search query which the page is (presumably) attempting to rank for.

Links – The Holy Grail of SEO

One of the main factors that a search engine relies heavily upon is the density of internal and external links. The largest major search engine, Google, gauges to a large degree, the “position” of a web site based on the quality and quantity of links for the site.

Internal links should be created with keyword relevance in mind. Link text and internal links are considered to be of major importance when weighing a web site’s relevance for a keyword or keyword phrase. The basic idea here is that a keyword in a link should point to a destination URL that is relevant to the keyword or keyword phrase.

If the keyword phrase is “web developer”, the link should be pointing to a URL that has the keyword phrase “web developer” in it. If the link has “web developer” in it and is pointing to a URL that has “contact form”, your keyword strength is “draining” and the value of that keyword is thereby reduced. I feel that an analogy using electrical current explains this type of scenario quite well. If the continuity is not consistent from end to end the power is either lost, or drained out of the connection.

Another important matter regarding internal linking is the amount of links on a page. My advice is to keep links to no more than one hundred per page. If a web page contains more than one hundred links, the search engines may consider the site to be part of a link-farm or a link-exchange which may result in obtaining negative consequences for having a “bad character”, and the site may receive penalties for being in a “bad neighborhood.”

A large part of search engine optimization is based on the quality of inbound links to a web site. The relevance of the links that point to a site, and the PageRank of the site that is pointing to that site, have a great deal of importance regarding the “class” of the site that is receiving the inbound link.

For simplicity, Google has categorized web sites into “classes”, much like the model that society or Object Oriented Programming where each web site (Object or Person) holds a certain degree or position based on their attributes, and characteristics.

This somewhat describes how Google considers the character of a site. Quite simply, web site links are much like that of neighborhoods. If you have neighbors (inbound links) that hold a position of status (respectable neighbors), then Google gives your web site credit as being of status based on the company you keep. (In a good neighborhood)

If however a site has low ranking inbound links that are of little or no relevance to a web site then Google considers the links as being of a poor quality and does not give credit to the site for those links.

That Should Get You … Started

Though this is no where near everything that should go in to a comprehensive search engine optimization campaign, you should be able to get a good start from here and build up enough information to get you on your way towards ranking in the SERP’s.

For a really great resource of “FREE” stuff on SEO, check out the resources in Google’s Webmaster tools … there is a wealth of information in there that shoul
d really help you get up to speed with search engine optimization. If that doesn’t have what your looking for … just Google it!

There are many great websites, Blogs and articles on the subject to keep you reading for a long, long time.

And If you are still wanting to find even more information regarding SEO, and you have just run out of resources …
there are some articles on my site, Florida Search Engine Optimization, that might have what your looking for to get your next search engine optimization campaign underway.

Best of Luck!

Author: Edward Beckett

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If you are involved in internet marketing in the last few years you probably have heard of the products, SEM Business Blueprint, Niche Blueprint and Commission Blueprint. All of the products were created by these two guys, Steven Clayton and Tim Godfrey. If you do not know of these guys or their products and are involved or looking to get involved in affiliate marketing or niche marketing then do some research on their products and you will find none better for teaching you how to succeed at this harsh, competitive market place.

When I am looking to improve my knowledge and to build my business further I like to do my due diligence and learn more about the products and also I really like to know who the person is creating the product or products. If a person has a good reputation you can usually correlate that into their products will be also of high quality, as being in business myself I believe firmly in what goes around comes around and with internet marketing the world is very small and not filled with many hiding places.

Now getting back to my main topic here is to tell you some about the authors of those products I listed above.

Steve and Tim are currently running a internet marketing business together and created to my knowledge now three products together. Those products are SEM Business Blueprint, Niche Blueprint and Commission Blueprint. Commission Blueprint first launched in 2008 and I purchased this product in January 2009 from them as a one time fee. After learning more about these two guys and how they started a monthly membership for Commission Blueprint including more tools for successful business building I joined the monthly membership and am still a member enjoying their product immensely. Another product they released this last year is Niche Blueprint. I have not purchased that product but it is about how to build an ecommerce site and get it in the top ten of google and successful fast. There are many many great reviews of this product also, all I can attest too is Steven Clayton and Tim Godfrey are delivering on their products.

The third product they recently release is SEM Business Blueprint, and I now have this one too as it fit my business model perfectly. SEM Business is a business in a box. It is a search engine marketing business with all the tools, websites, promotional material, spreadsheets, presentations & proposals all inside. You can have a business up and running in two days with only a $200 investment. What other business could you start with such little time and money. The opportunity Steven and Tim have opened up to anyone who purchases their products is so huge there is no way to put a dollar value on it.

A little more detail about Steven Clayton and Tim Godfrey

Both were successful before they got together. Prior to founding ‘Worth Overdoing Marketing and Consulting’, Steve was Vice President. This was for a large Corporation doing huge amounts of business in the USA.

Starting his internet marketing business about 36 months ago, he has become very successful using his knowledge of stats etc. from his previous employment.

Tim became successful by building an online internet empire in the gambling niche, and as well sold many other online business niches and also runs a profitable trading business too. He is also the author of a product called profit praxis before Steve and Tim teamed up to do their products together.

Conclusion: Overall I can confidently recommend SEM Business Blueprint & any other of Steven Clayton and Tim Godfrey’s products to you as the best opportunities out there. You will find others but not in the same top level category of these products.

To Your Success

Please Read my Review of SEM Business Blueprint and if I can be of further assistance to you, feel free to visit my site. Go Here Work from Home to receive a *Free* copy of my Secret Google Tactics That Generate up to $16,731 per day with ClickBank Report

Author: Hanna Ferren

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Black Belt Recruiting by Mike Dillard & Mark Wieser is now available and it is on it’s way to becoming one of the best, if not the best, training courses available on the Internet for the Network Marketing industry. But, you will need to act on what you learn from this course to get the full benefit. In fact, it will benefit both seasoned pros as well as newbies when used as it is presented.

I have been a full time Networker for 27 years and I have been coaching other Networkers from different organizations for the past 5 years. You would think by now that I would not be surprised to learn about a book like Black Belt Recruiting. After all, what could be so different from what I have been teaching on this subject for the past 27 years?

Well, there is a LOT!

Times are changing for everyone and the Network Marketing industry is no exception. Many people will be left behind unless they are open to new ideas such as you will find in this new course by Mike Dillard & Mark Wieser. Both have done such a wonderful job on this course and it was in great need for todays’ Networker.

I first came to know about Mike Dillard from his first book, Magnetic Sponsoring. I was so impressed with that book that I purchased his Traffic Formula course soon afterwards. Both of these changed my whole way of thinking about marketing. But more importantly, they changed the way I now build and teach others who are interested in a much more effective and efficient way to have and enjoy business success.

Later, I came back and purchased his Building on a Budget course because I could see a need for a way to launch a business for less than $500, and better yet, get results in 24-48 hours.

So when I saw this newest course, I purchased it without any hesitation.
And WOW, am I glad I did!

When I coach people, I always tell them that a system or process is only as good as the person using it. You can have the best system available to you, one in which many people are using very successfully. However, if you are not taught how to become the right person to use it, it simply will not work for you.

That’s where Black Belt Recruiting comes in to make the difference!

In my past coaching business, I wrote a complete business process along with everything a person could want for duplicating this business. It was a complete manual with scripts on what to say word for word. However, it did not work for many people because it was still using old-school marketing methods.

This course is teaching the latest methods of marketing where you don’t sell your product or opportunity. When I first learned this, I thought that was crazy. But then when I used it, not only does it work, but also it takes the pressure off me to perform in a certain way when talking with my prospects.

So the best lesson I learned from this course was how to save time on my first phone call to a prospect and also how to stay in control as the kind of leader one would want to follow!

This course teaches you how to no longer work with just anyone. They have to first prove that they deserve your time to work on developing them into a successful business owner and leader.

But, there is so much more to this course then just how to deal with prospects then that!

First of all, it teaches you how to attract prospects to you instead of you buying leads or hanging out at the mall handing sizzle cards out everyday. Even if I wanted to build my business that way, it would take years to find one or two others who might want to give that a try.

Second, prospects are now calling or e-mailing me first! They are asking for my help and one even offered to pay me $500 to meet him for dinner on our first phone interview! I never had this happen, never in the 27 years I have been in this industry!

Just think what that prospects attitude was like when I called him back to follow up with him over the phone. These are the kinds of people you want to recruit in your business and this course will teach you how to find them. This kind of success is happening now for me on a daily basis.

The audio CDs that come with the course make this package over deliver on the value I received from it. This course makes this business fun again because it teaches you how to eliminate the pressures of prospecting and recruiting.

When you do this and teach it to others, not only do the numbers increase dramatically, it also reduces the number of people you need to talk to because it does most of the sorting for you before you even talk to a single prospect.

Last, it is the way this course teaches you how to be attractive in the first place.

I tried hard to teach people this in the past because this is what makes the difference in having success or failure in this industry or in any business. However, I have learned so much in this course that from this point forward, I will not work with a prospect until they get their own copy of Black Belt Recruiting and read it more then twice.

This course is easy to understand, fast to learn, and very affordable for a newbie to purchase in their first days of preparing to launch their new business. I would instruct my students to not even talk to a prospect until they have studied this course.

We leaders in the industry know that learning never ends for any of us. So if you are an experienced Networker with many years of success under your belt, don’t for one minute think you should past this one up. It will not only change your mind about marketing, it will do wonders for your entire organization.

Never look at the cost of learning something new, just look at the cost to you for missing out on what it will mean to you if you pass it up. It changed the way I do this business now and I will never go back to yesterdays old-school methods again.

I only wish that Mike Dillard, Mark Wieser, and the Internet was there when I got started years ago. But I won’t complain, for they are here now with Black Belt Recruiting, and so this makes my job a lot easier when coaching others!

Bob Andolina has been teaching Network Marketing for over 30 years. For the last five years he has been offering personal coaching to those wanting to build a home business using the latest techniques such as attraction marketing, social network marketing, Web 2.0, and the use of other very unique tools on the Internet. To get free informational business tips by e-mail, a free guide to help you along the way, and personal help when and if needed, visit http://www.Now8020.com

Author: Robert Andolina

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It’s not a secret that the Internet is the biggest market on which companies or individuals can sell services and products in the entire world. Still, the greatest advantage of the Internet is that companies can offer goods on a website which is accessible simultaneously to many people. In the same time, this fact is its hugest disadvantage – similar products or services are offered by many other companies! So, it’s obvious that due to the harsh competition from this market a successful website must have a very good web design and also it has to be optimized extremely well for the major search engines like Google, Yahoo! and MSN.

There are different opinions about search engine optimization. SEO service providers in entire world offer its services at different rates and with different results (attention, most of them without significant outcomes!). Some people think that search engine optimization (SEO) isn’t in fact a too complicated issue and it is accessible even to the basic web master. Good fellows, this is one of the biggest stupidities ever heard! Imagine a guy who go to cut his hair and come to a novice hairdresser. How will look his haircut? Then, imagine the same guy visiting a professional barber and how will he look after he profited by versed services…Good, is somebody who think there isn’t any difference?

The same thing as the above described situation is with the good web design and SEO service providers. Yes, it’s possible that an amateur web developer to learn some basic skills to do web design. Yes, it’s possible that the same web master to learn some basic SEO techniques. Yes, it’s possible that the web site made by this amateur to have some weak results on the major search engines and even to sell a low quantity of products or services. But, to have really success on the worldwide market called Internet a web site needs much more.

This is because more and more companies understand the difference between amateur and professional behavior, give up on in house web designers and SEO service providers and hire experienced SEO companies that breath SEO every minute, have detailed SEO knowledge and can bring their web site in top 3 on Google search results! Yes, to be really successful in the “war zone” from today, a web site has to be present in the first three sites shown on Google and this is valuable not just for one keyword or key phrase, but for a several of them! So, don’t waste anymore your time and money and hire professional companies which provide guaranteed good web design and SEO services! Of course, services offered by this companies are not quite cheap, but who think on a few thousand dollars when the goal is to get millionaire?

Read more information about SEO services on Conqueror Web Design or SEO Outsourcing. The content of this article belongs to Victor Tuszing.

Author: Victor Tuszing

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An effective Search Engine Optimization campaign begins by using keywords to target the subjects which you intend your web site to rank for. In order to rank in the search engine results pages (SERP’s), a web site has to have a position of relevance to the search engine for a given search term. This is usually achieved by having keyword rich content on the site that coincides with the search term that the internet user types into the search engine.

In organic, (natural) search engine optimization, there are several factors that contribute to the ranking for a search term. Each search engine provider has their own unique set of criteria that they use to determine which web site is most relevant for that specific term. The factors that are used to determine search engine rankings are then calculated by a complex search engine algorithm.

Due to the high amount of targeted customer traffic that stands to be gained by a web site that has a top-ranked position in the search engines, the search providers keep the details of the factors which make up their algorithm a closely guarded secret.

Even though the search providers are careful with the exact formula that they use to gauge the rankings of web sites, there have been several constants discovered that when applied, produce favorable results.

Keywords – Content without Keywords = Website without Traffic

Keywords are at the center of any effective search engine optimization campaign. The basic rule of thumb in search engine optimization is that content is king. So, it is important to base all the content of a web site on accurate and informative content.

The first thing to perform in an optimization campaign is keyword research. To find the search terms that are generating traffic for the topic that you want to rank for, you need to determine what the internet users are searching for. This may be accomplished by several different means however the most common way is to use a keyword selector tool.

There are several different keyword tools that may be used. The one tool that was the industry standard for quite a while was the Overture keyword selector tool which, as of January 07′, has been retired . The data in the Overture database still remains available for historical data, but is no longer being publicly updated by Yahoo!, the company that now owns the service.

There are however several other keyword tools that may be used. Some free and some available for purchase or subscription based service.

• Free: SEO Book keyword suggestion tool:
  (http://tools.seobook.com/general/keyword/)
• Free: Google AdWords keyword suggestion tool:
  (https://adwords.google.com/select/KeywordToolExternal)
• Various prices: Keyword Discovery:
  (http://www.keyworddiscovery.com/)

You Have to do your Homework – Keyword Research

There are few things to keep in mind before starting keyword research. The fact is that you will probably not be able to rank for a very competitive single-word search term like “money” or “cars”. For that matter, there are many two-word search terms, like “real estate”, that you will not be able to rank for either. So, in order to achieve rankings for your site with a subject like real estate, you have to look for related terms that will allow you to obtain a high position and yet not be too obscure so that you will still be attracting relevant traffic. For instance, you might try ranking for the search term “South Florida Real Estate Agency”, or “South Florida Real Estate Brokers”.

In order to determine the best search terms to use on content pages, I generally make a spreadsheet based on the topics that I feel are of most relevance.

There is an instructional Video I Created on “Search Engine Optimization Keyword Research”, over in You Tube … (http://www.youtube.com/watch?v=5Lw1es477LI)

The research phase is generally considered a very crucial part of the campaign because if the keyword terms that you choose are not searched for by internet users or if there are too many pages indexed in the search engines for that specific search phrase, your chances of achieving decent ranking results are very low.

There are some SEO’s that suggest that every page on a web site should be based on a keyword. This strategy may produce a high amount of pages that rank well in the SERP’s. However, the other side to that is sacrificing quality and readability. It may be difficult for a potential customer to perceive a web site as an authority or as a respectable source of information, if that web site has a directory structure that appears to be nothing more than a group of phrases. Moreover, it is very important to maintain a level of simplicity in the navigation and layout of a web site so that when a visitor comes to the site they may quickly identify the areas that would be of interest to them.

If a visitor is trying to determine which link on the navigation is relevant to their search and is only provided a selection of keyword-driven entry page links, the site may elicit a response of being shallow, which could in turn damage the reputation of the site.

As a good rule of thumb, it is suggested to have at least three, and no more than ten, keyword-driven content pages for every topic that you are attempting to rank for.

More Keyword Stuff? Oh Yes! … Keyword and Keyword Phrase Usage

After you have performed your keyword research for the topics that you want to target, there are some considerations that need to be addressed before actually sitting down to start writing. One of the key concepts that many successful SEO’s tend to focus heavily on is keyword or keyword phrase density.

Keyword density is the measurement of how many times a given keyword or keyword phrase is used in the entire body of the page. For instance, if your web page contains 500 words on the page, and your keyword or keyword phrase is used 10 times, you would have a density of 2%.If the keyword density is too high, the search engine algorithm may consider the results to be search engine spamming which in worst case scenarios, can have your site banned from the search engines. If on the other hand, the keyword density is too low, the page will not rank for the search term. Seeing that there are fairly severe consequences for creating a web page with a keyword density that is too high, it is generally suggested to air on the side of caution and limit your density to “safe” levels.

Though keyword density is a very controversial subject, I have found that keyword densities are relatively safe between 3% and 6%. However, you should keep in mind that algorithms may also consider an overall density of keyword usage for the whole site as well as for individual pages. If you have ten pages that use the keyword “real estate” at a density rate of 5 %, and those pages comprise half the pages on the site, then the site ratio for that keyword just jumped to 12.5 % which is not good.* (5% x 10 pages = 50% / 2 (half the pages)) = 12.5%
Keyword density should be used primarily as a gauge to determine if you have your search term either enough, or not enough times on a page, and should only be used as a gauge.

There are many other factors that contribute to ranking and density is really just a useful tool that can assist you in creating a good balance of keyword rich content. Keyword density alone will not produce search engine rankings.

*There is no evidence which suggests that search engines are calculating results based on total web site keyword density. However, many SEO’s consider total density to be an important factor to measure.

In Real Estate – It’s Location, Location, Location – In SEO – It’s Content, Content, Content

In search engine optimization, content CAN determine your location in the search engine results pages. Web sites that have a high quantity of quality content, naturally appeal to internet users. But, it is not the quality of the content itself that contributes to rankings – it’s the keywords in the content.

Most internet users are searching for informative articles regarding the subject matter that they are searching for. So, it is only natural that if a web site contains information that the user finds authoritative and informative, they will be encouraged to have confidence in the views, opinions, and suggestions that may be implied from the content. However, if a web site has very little or poor quality content that does not express a level of confidence in the consumer, they are most likely going to return to the SERPs’ to search for information that they find confidence in.

Many people that are involved in the creation of web content have a misguided belief that if the content on the site is good, the site will rank well based solely on the quality of the content. This is simply not true. Though good content is paramount to a search engine optimization campaign, the quality of the content has little if any significance in search engine rankings. Again, the quality of the content is not what contributes to rankings – it’s the keywords in the content.

So, you may be wondering, “If content is king why doesn’t that equate to rankings?” The answer is quite simple – the search engine algorithm.
http://infolab.stanford.edu/~backrub/google.html

The search engines give relevance to content on a web site based on the factors in their algorithm, not the quality of the content. So to achieve rankings, it is necessary to understand what the search engine considers as relevant. Not what you or I consider as relevant.

To answer the question that’s on the fringes of your subconscious … it’s the keywords in the content.

How to Put it All Together – Web Pages for the Search Engines

In order to achieve search engine rankings for your web site, there are two things that are necessary.

First, you have to have keywords that internet users are searching for which;

1. There are not too many pages in the search engine index for …
2. You need to have good keyword rich content that is created following your own keyword / phrase density levels.

The third part of the process is based on creating the content in a manner that will produce effective results. One of the first matters at hand is the amount of text that should be used. I recommend keeping the length smaller and adding more pages because search engine robots have been noted as only crawling to a depth of around the first 100 – 150 words.

Personally, I write my pages anywhere between 400 and 600 words in length and sometimes a bit longer. But the basic logic here is this: The more pages that you have, the more crawlable content you have. So, the answer is to simply create more small-sized pages. Furthermore, robots seem to crawl and index lightweight pages better. So, it might be wise to keep the page size rather low by limiting the amount of words, and especially the amount of images that you use on a web page.

Note however, that there really isn’t an ideal page size because different search engines index at a varying rate of depth and page weight. For instance, Yahoo! doesn’t typically index pages that are over 200KB. Google on the other hand, finds pages that are between 500 to 550 KB as “preferable” with regards to page weight.

When creating the content there are some very important guidelines that need to be considered as well. The placement of your keywords on your web page should be at the top of the page since the prime real estate for the robots are the first one hundred words or so. I generally like to follow a self-guided rule of writing the keyword or keyword phrase with in the first two opening sentences.

After that, I follow a formatting technique which tends to elicit excellent results for me, which is:

• Paragraph
• Call-to-action
• Intro-bullet list
• Paragraph
• Paragraph
• Call-to-action
• Closing

This simple format has several powerful elements that contribute to optimization here. The key to using this format successfully is the positioning of the first three elements; the paragraph, call-to-action, bullet list. The use of this combination supports:

1. The creation of keyword or keyword phrases in the first few sentences of the opening paragraph.
2. The ability to create keyword or keyword phrase based links in the Call-to-Action.
3. Many more keyword linking opportunities and supporting topics in the bullet list.

Web pages that are created with this format and use relevant search terms in the bullet list have a tendency to rank for the content in the bullet list as keyword stems on the main keyword.

Oh Boy! Let’s work on In-Page Optimization

So now we come to the point where we start to look at the implications of actual HTML – web page creation. There are several key areas that are important to proceed carefully at when creating an optimization based web site. The first matter is deal with how the Meta tags are used.

There are three main Meta tags that are relative to the creation of optimized web pages.
The first, and with out a doubt the most important is the Meta Title tag. The Title tag should contain the keyword or keyword phrase and any relevant stems provided that the quantity of the entire title is within an acceptable character count. As with many areas of SEO / SEM, there are many opinions on how many characters should or should not be included in the Title tag. I normally stay between 50 to 60 characters when I am performing optimization on a site for a client. However, I will sometimes push the envelope if I am working on a site for which I am the only liable party. In short, if you use too many characters / words – the site may be penalized for “spamming” the search engines.

The next tag which I believe to be equally as important in an antecedent and consequent sort of way, is the Meta description tag. I feel that this tag is highly underrated and requires some consideration. The Meta Description tag works very much as a support to the Meta title tag and if it is created properly, can offer several opportunities to add keyword relevance and / or stems that may promote a wider marketing saturation for the keyword or keyword phrase.

For instance, let’s take a look at this example of the Meta Title tag and the Meta Description tag “in agreement” with each other:

At first look, it seems that this is nothing more than a simple title and description. Well, it should because it is really that simple. The Title has the keyword phrase and relevant stems trailing after it to promote a wider saturation for the main topic of the keyword phrase. Though in this example the character count is a little higher than I would recommend, the Title contains strong keyword phrase support and the description reaffirms the keywords and stems so that the phrase is stated twice and the stems are stated twice. This is a simple example of how the description tag offers a lot of opportunity to increase saturation for relevant search terms.

The next Meta tag is the center of much controversy and that is the Meta Keywords tag. The rule for this tag is quite simple – and should be closely adhered to. Only use between 10 and 12 words at the most, and the keywords that are used in the tag should be on the page that you are placing the tag on.

Lastly, but equally as important, do not use keyword stems like “keyword, keyword stuffed, keyword stuffed Meta tag”. The search engine will consider this spamming and the web site could suffer quality deductions for improper usage.

It Might Look Great – But What If Your Customers Can’t Find It?

The careful creation of web pages is a vital part in developing a web site to perform in the search engines. However, there too are other design & layout considerations that need to be followed as well. JavaScript, oversized images and Flash based templates may add a degree of dynamic presentation to a web site and be appealing to users. However, search engine spiders have difficulty indexing the code. To explain further, spiders are relatively simplistic in design and must be to be able to move swiftly through the web. A text link browser such as Lynx, portrays what a web site would look like to a search engine spider.

The most practical way to accomplish the problem with code and spiders is to place all of the files for JavaScript and images into directories and then import the files in to the page at run time.

In order to build sites that are geared toward the search engine spiders, images, JavaScript and Flash should be on pages that are either not “created for rankings” or be positioned in ways that will allow the spider to index the text-based content prior to “crawling through the code.”

Though it may be much more complicated to build a web site based on the requirements of the search engine spiders, the results can be the difference between being on the first of the search engine results pages, and being so far in the results, that the site is rarely if ever visited for the search query which the page is (presumably) attempting to rank for.

Links – The Holy Grail of SEO

One of the main factors that a search engine relies heavily upon is the density of internal and external links. The largest major search engine, Google, gauges to a large degree, the “position” of a web site based on the quality and quantity of links for the site.

Internal links should be created with keyword relevance in mind. Link text and internal links are considered to be of major importance when weighing a web site’s relevance for a keyword or keyword phrase. The basic idea here is that a keyword in a link should point to a destination URL that is relevant to the keyword or keyword phrase.

If the keyword phrase is “web developer”, the link should be pointing to a URL that has the keyword phrase “web developer” in it. If the link has “web developer” in it and is pointing to a URL that has “contact form”, your keyword strength is “draining” and the value of that keyword is thereby reduced. I feel that an analogy using electrical current explains this type of scenario quite well. If the continuity is not consistent from end to end the power is either lost, or drained out of the connection.

Another important matter regarding internal linking is the amount of links on a page. My advice is to keep links to no more than one hundred per page. If a web page contains more than one hundred links, the search engines may consider the site to be part of a link-farm or a link-exchange which may result in obtaining negative consequences for having a “bad character”, and the site may receive penalties for being in a “bad neighborhood.”

A large part of search engine optimization is based on the quality of inbound links to a web site. The relevance of the links that point to a site, and the PageRank of the site that is pointing to that site, have a great deal of importance regarding the “class” of the site that is receiving the inbound link.

For simplicity, Google has categorized web sites into “classes”, much like the model that society or Object Oriented Programming where each web site (Object or Person) holds a certain degree or position based on their attributes, and characteristics.

This somewhat describes how Google considers the character of a site. Quite simply, web site links are much like that of neighborhoods. If you have neighbors (inbound links) that hold a position of status (respectable neighbors), then Google gives your web site credit as being of status based on the company you keep. (In a good neighborhood)

If however a site has low ranking inbound links that are of little or no relevance to a web site then Google considers the links as being of a poor quality and does not give credit to the site for those links.

That Should Get You … Started

Though this is no where near everything that should go in to a comprehensive search engine optimization campaign, you should be able to get a good start from here and build up enough information to get you on your way towards ranking in the SERP’s.

For a really great resource of “FREE” stuff on SEO, check out the resources in Google’s Webmaster tools … there is a wealth of information in there that shoul
d really help you get up to speed with search engine optimization. If that doesn’t have what your looking for … just Google it!

There are many great websites, Blogs and articles on the subject to keep you reading for a long, long time.

And If you are still wanting to find even more information regarding SEO, and you have just run out of resources …
there are some articles on my site, Florida Search Engine Optimization, that might have what your looking for to get your next search engine optimization campaign underway.

Best of Luck!

Author: Edward Beckett

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If you are involved in internet marketing in the last few years you probably have heard of the products, SEM Business Blueprint, Niche Blueprint and Commission Blueprint. All of the products were created by these two guys, Steven Clayton and Tim Godfrey. If you do not know of these guys or their products and are involved or looking to get involved in affiliate marketing or niche marketing then do some research on their products and you will find none better for teaching you how to succeed at this harsh, competitive market place.

When I am looking to improve my knowledge and to build my business further I like to do my due diligence and learn more about the products and also I really like to know who the person is creating the product or products. If a person has a good reputation you can usually correlate that into their products will be also of high quality, as being in business myself I believe firmly in what goes around comes around and with internet marketing the world is very small and not filled with many hiding places.

Now getting back to my main topic here is to tell you some about the authors of those products I listed above.

Steve and Tim are currently running a internet marketing business together and created to my knowledge now three products together. Those products are SEM Business Blueprint, Niche Blueprint and Commission Blueprint. Commission Blueprint first launched in 2008 and I purchased this product in January 2009 from them as a one time fee. After learning more about these two guys and how they started a monthly membership for Commission Blueprint including more tools for successful business building I joined the monthly membership and am still a member enjoying their product immensely. Another product they released this last year is Niche Blueprint. I have not purchased that product but it is about how to build an ecommerce site and get it in the top ten of google and successful fast. There are many many great reviews of this product also, all I can attest too is Steven Clayton and Tim Godfrey are delivering on their products.

The third product they recently release is SEM Business Blueprint, and I now have this one too as it fit my business model perfectly. SEM Business is a business in a box. It is a search engine marketing business with all the tools, websites, promotional material, spreadsheets, presentations & proposals all inside. You can have a business up and running in two days with only a $200 investment. What other business could you start with such little time and money. The opportunity Steven and Tim have opened up to anyone who purchases their products is so huge there is no way to put a dollar value on it.

A little more detail about Steven Clayton and Tim Godfrey

Both were successful before they got together. Prior to founding ‘Worth Overdoing Marketing and Consulting’, Steve was Vice President. This was for a large Corporation doing huge amounts of business in the USA.

Starting his internet marketing business about 36 months ago, he has become very successful using his knowledge of stats etc. from his previous employment.

Tim became successful by building an online internet empire in the gambling niche, and as well sold many other online business niches and also runs a profitable trading business too. He is also the author of a product called profit praxis before Steve and Tim teamed up to do their products together.

Conclusion: Overall I can confidently recommend SEM Business Blueprint & any other of Steven Clayton and Tim Godfrey’s products to you as the best opportunities out there. You will find others but not in the same top level category of these products.

To Your Success

Please Read my Review of SEM Business Blueprint and if I can be of further assistance to you, feel free to visit my site. Go Here Work from Home to receive a *Free* copy of my Secret Google Tactics That Generate up to $16,731 per day with ClickBank Report

Author: Hanna Ferren

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Black Belt Recruiting by Mike Dillard & Mark Wieser is now available and it is on it’s way to becoming one of the best, if not the best, training courses available on the Internet for the Network Marketing industry. But, you will need to act on what you learn from this course to get the full benefit. In fact, it will benefit both seasoned pros as well as newbies when used as it is presented.

I have been a full time Networker for 27 years and I have been coaching other Networkers from different organizations for the past 5 years. You would think by now that I would not be surprised to learn about a book like Black Belt Recruiting. After all, what could be so different from what I have been teaching on this subject for the past 27 years?

Well, there is a LOT!

Times are changing for everyone and the Network Marketing industry is no exception. Many people will be left behind unless they are open to new ideas such as you will find in this new course by Mike Dillard & Mark Wieser. Both have done such a wonderful job on this course and it was in great need for todays’ Networker.

I first came to know about Mike Dillard from his first book, Magnetic Sponsoring. I was so impressed with that book that I purchased his Traffic Formula course soon afterwards. Both of these changed my whole way of thinking about marketing. But more importantly, they changed the way I now build and teach others who are interested in a much more effective and efficient way to have and enjoy business success.

Later, I came back and purchased his Building on a Budget course because I could see a need for a way to launch a business for less than $500, and better yet, get results in 24-48 hours.

So when I saw this newest course, I purchased it without any hesitation.
And WOW, am I glad I did!

When I coach people, I always tell them that a system or process is only as good as the person using it. You can have the best system available to you, one in which many people are using very successfully. However, if you are not taught how to become the right person to use it, it simply will not work for you.

That’s where Black Belt Recruiting comes in to make the difference!

In my past coaching business, I wrote a complete business process along with everything a person could want for duplicating this business. It was a complete manual with scripts on what to say word for word. However, it did not work for many people because it was still using old-school marketing methods.

This course is teaching the latest methods of marketing where you don’t sell your product or opportunity. When I first learned this, I thought that was crazy. But then when I used it, not only does it work, but also it takes the pressure off me to perform in a certain way when talking with my prospects.

So the best lesson I learned from this course was how to save time on my first phone call to a prospect and also how to stay in control as the kind of leader one would want to follow!

This course teaches you how to no longer work with just anyone. They have to first prove that they deserve your time to work on developing them into a successful business owner and leader.

But, there is so much more to this course then just how to deal with prospects then that!

First of all, it teaches you how to attract prospects to you instead of you buying leads or hanging out at the mall handing sizzle cards out everyday. Even if I wanted to build my business that way, it would take years to find one or two others who might want to give that a try.

Second, prospects are now calling or e-mailing me first! They are asking for my help and one even offered to pay me $500 to meet him for dinner on our first phone interview! I never had this happen, never in the 27 years I have been in this industry!

Just think what that prospects attitude was like when I called him back to follow up with him over the phone. These are the kinds of people you want to recruit in your business and this course will teach you how to find them. This kind of success is happening now for me on a daily basis.

The audio CDs that come with the course make this package over deliver on the value I received from it. This course makes this business fun again because it teaches you how to eliminate the pressures of prospecting and recruiting.

When you do this and teach it to others, not only do the numbers increase dramatically, it also reduces the number of people you need to talk to because it does most of the sorting for you before you even talk to a single prospect.

Last, it is the way this course teaches you how to be attractive in the first place.

I tried hard to teach people this in the past because this is what makes the difference in having success or failure in this industry or in any business. However, I have learned so much in this course that from this point forward, I will not work with a prospect until they get their own copy of Black Belt Recruiting and read it more then twice.

This course is easy to understand, fast to learn, and very affordable for a newbie to purchase in their first days of preparing to launch their new business. I would instruct my students to not even talk to a prospect until they have studied this course.

We leaders in the industry know that learning never ends for any of us. So if you are an experienced Networker with many years of success under your belt, don’t for one minute think you should past this one up. It will not only change your mind about marketing, it will do wonders for your entire organization.

Never look at the cost of learning something new, just look at the cost to you for missing out on what it will mean to you if you pass it up. It changed the way I do this business now and I will never go back to yesterdays old-school methods again.

I only wish that Mike Dillard, Mark Wieser, and the Internet was there when I got started years ago. But I won’t complain, for they are here now with Black Belt Recruiting, and so this makes my job a lot easier when coaching others!

Bob Andolina has been teaching Network Marketing for over 30 years. For the last five years he has been offering personal coaching to those wanting to build a home business using the latest techniques such as attraction marketing, social network marketing, Web 2.0, and the use of other very unique tools on the Internet. To get free informational business tips by e-mail, a free guide to help you along the way, and personal help when and if needed, visit http://www.Now8020.com

Author: Robert Andolina

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It’s not a secret that the Internet is the biggest market on which companies or individuals can sell services and products in the entire world. Still, the greatest advantage of the Internet is that companies can offer goods on a website which is accessible simultaneously to many people. In the same time, this fact is its hugest disadvantage – similar products or services are offered by many other companies! So, it’s obvious that due to the harsh competition from this market a successful website must have a very good web design and also it has to be optimized extremely well for the major search engines like Google, Yahoo! and MSN.

There are different opinions about search engine optimization. SEO service providers in entire world offer its services at different rates and with different results (attention, most of them without significant outcomes!). Some people think that search engine optimization (SEO) isn’t in fact a too complicated issue and it is accessible even to the basic web master. Good fellows, this is one of the biggest stupidities ever heard! Imagine a guy who go to cut his hair and come to a novice hairdresser. How will look his haircut? Then, imagine the same guy visiting a professional barber and how will he look after he profited by versed services…Good, is somebody who think there isn’t any difference?

The same thing as the above described situation is with the good web design and SEO service providers. Yes, it’s possible that an amateur web developer to learn some basic skills to do web design. Yes, it’s possible that the same web master to learn some basic SEO techniques. Yes, it’s possible that the web site made by this amateur to have some weak results on the major search engines and even to sell a low quantity of products or services. But, to have really success on the worldwide market called Internet a web site needs much more.

This is because more and more companies understand the difference between amateur and professional behavior, give up on in house web designers and SEO service providers and hire experienced SEO companies that breath SEO every minute, have detailed SEO knowledge and can bring their web site in top 3 on Google search results! Yes, to be really successful in the “war zone” from today, a web site has to be present in the first three sites shown on Google and this is valuable not just for one keyword or key phrase, but for a several of them! So, don’t waste anymore your time and money and hire professional companies which provide guaranteed good web design and SEO services! Of course, services offered by this companies are not quite cheap, but who think on a few thousand dollars when the goal is to get millionaire?

Read more information about SEO services on Conqueror Web Design or SEO Outsourcing. The content of this article belongs to Victor Tuszing.

Author: Victor Tuszing

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An effective Search Engine Optimization campaign begins by using keywords to target the subjects which you intend your web site to rank for. In order to rank in the search engine results pages (SERP’s), a web site has to have a position of relevance to the search engine for a given search term. This is usually achieved by having keyword rich content on the site that coincides with the search term that the internet user types into the search engine.

In organic, (natural) search engine optimization, there are several factors that contribute to the ranking for a search term. Each search engine provider has their own unique set of criteria that they use to determine which web site is most relevant for that specific term. The factors that are used to determine search engine rankings are then calculated by a complex search engine algorithm.

Due to the high amount of targeted customer traffic that stands to be gained by a web site that has a top-ranked position in the search engines, the search providers keep the details of the factors which make up their algorithm a closely guarded secret.

Even though the search providers are careful with the exact formula that they use to gauge the rankings of web sites, there have been several constants discovered that when applied, produce favorable results.

Keywords – Content without Keywords = Website without Traffic

Keywords are at the center of any effective search engine optimization campaign. The basic rule of thumb in search engine optimization is that content is king. So, it is important to base all the content of a web site on accurate and informative content.

The first thing to perform in an optimization campaign is keyword research. To find the search terms that are generating traffic for the topic that you want to rank for, you need to determine what the internet users are searching for. This may be accomplished by several different means however the most common way is to use a keyword selector tool.

There are several different keyword tools that may be used. The one tool that was the industry standard for quite a while was the Overture keyword selector tool which, as of January 07′, has been retired . The data in the Overture database still remains available for historical data, but is no longer being publicly updated by Yahoo!, the company that now owns the service.

There are however several other keyword tools that may be used. Some free and some available for purchase or subscription based service.

• Free: SEO Book keyword suggestion tool:
  (http://tools.seobook.com/general/keyword/)
• Free: Google AdWords keyword suggestion tool:
  (https://adwords.google.com/select/KeywordToolExternal)
• Various prices: Keyword Discovery:
  (http://www.keyworddiscovery.com/)

You Have to do your Homework – Keyword Research

There are few things to keep in mind before starting keyword research. The fact is that you will probably not be able to rank for a very competitive single-word search term like “money” or “cars”. For that matter, there are many two-word search terms, like “real estate”, that you will not be able to rank for either. So, in order to achieve rankings for your site with a subject like real estate, you have to look for related terms that will allow you to obtain a high position and yet not be too obscure so that you will still be attracting relevant traffic. For instance, you might try ranking for the search term “South Florida Real Estate Agency”, or “South Florida Real Estate Brokers”.

In order to determine the best search terms to use on content pages, I generally make a spreadsheet based on the topics that I feel are of most relevance.

There is an instructional Video I Created on “Search Engine Optimization Keyword Research”, over in You Tube … (http://www.youtube.com/watch?v=5Lw1es477LI)

The research phase is generally considered a very crucial part of the campaign because if the keyword terms that you choose are not searched for by internet users or if there are too many pages indexed in the search engines for that specific search phrase, your chances of achieving decent ranking results are very low.

There are some SEO’s that suggest that every page on a web site should be based on a keyword. This strategy may produce a high amount of pages that rank well in the SERP’s. However, the other side to that is sacrificing quality and readability. It may be difficult for a potential customer to perceive a web site as an authority or as a respectable source of information, if that web site has a directory structure that appears to be nothing more than a group of phrases. Moreover, it is very important to maintain a level of simplicity in the navigation and layout of a web site so that when a visitor comes to the site they may quickly identify the areas that would be of interest to them.

If a visitor is trying to determine which link on the navigation is relevant to their search and is only provided a selection of keyword-driven entry page links, the site may elicit a response of being shallow, which could in turn damage the reputation of the site.

As a good rule of thumb, it is suggested to have at least three, and no more than ten, keyword-driven content pages for every topic that you are attempting to rank for.

More Keyword Stuff? Oh Yes! … Keyword and Keyword Phrase Usage

After you have performed your keyword research for the topics that you want to target, there are some considerations that need to be addressed before actually sitting down to start writing. One of the key concepts that many successful SEO’s tend to focus heavily on is keyword or keyword phrase density.

Keyword density is the measurement of how many times a given keyword or keyword phrase is used in the entire body of the page. For instance, if your web page contains 500 words on the page, and your keyword or keyword phrase is used 10 times, you would have a density of 2%.If the keyword density is too high, the search engine algorithm may consider the results to be search engine spamming which in worst case scenarios, can have your site banned from the search engines. If on the other hand, the keyword density is too low, the page will not rank for the search term. Seeing that there are fairly severe consequences for creating a web page with a keyword density that is too high, it is generally suggested to air on the side of caution and limit your density to “safe” levels.

Though keyword density is a very controversial subject, I have found that keyword densities are relatively safe between 3% and 6%. However, you should keep in mind that algorithms may also consider an overall density of keyword usage for the whole site as well as for individual pages. If you have ten pages that use the keyword “real estate” at a density rate of 5 %, and those pages comprise half the pages on the site, then the site ratio for that keyword just jumped to 12.5 % which is not good.* (5% x 10 pages = 50% / 2 (half the pages)) = 12.5%
Keyword density should be used primarily as a gauge to determine if you have your search term either enough, or not enough times on a page, and should only be used as a gauge.

There are many other factors that contribute to ranking and density is really just a useful tool that can assist you in creating a good balance of keyword rich content. Keyword density alone will not produce search engine rankings.

*There is no evidence which suggests that search engines are calculating results based on total web site keyword density. However, many SEO’s consider total density to be an important factor to measure.

In Real Estate – It’s Location, Location, Location – In SEO – It’s Content, Content, Content

In search engine optimization, content CAN determine your location in the search engine results pages. Web sites that have a high quantity of quality content, naturally appeal to internet users. But, it is not the quality of the content itself that contributes to rankings – it’s the keywords in the content.

Most internet users are searching for informative articles regarding the subject matter that they are searching for. So, it is only natural that if a web site contains information that the user finds authoritative and informative, they will be encouraged to have confidence in the views, opinions, and suggestions that may be implied from the content. However, if a web site has very little or poor quality content that does not express a level of confidence in the consumer, they are most likely going to return to the SERPs’ to search for information that they find confidence in.

Many people that are involved in the creation of web content have a misguided belief that if the content on the site is good, the site will rank well based solely on the quality of the content. This is simply not true. Though good content is paramount to a search engine optimization campaign, the quality of the content has little if any significance in search engine rankings. Again, the quality of the content is not what contributes to rankings – it’s the keywords in the content.

So, you may be wondering, “If content is king why doesn’t that equate to rankings?” The answer is quite simple – the search engine algorithm.
http://infolab.stanford.edu/~backrub/google.html

The search engines give relevance to content on a web site based on the factors in their algorithm, not the quality of the content. So to achieve rankings, it is necessary to understand what the search engine considers as relevant. Not what you or I consider as relevant.

To answer the question that’s on the fringes of your subconscious … it’s the keywords in the content.

How to Put it All Together – Web Pages for the Search Engines

In order to achieve search engine rankings for your web site, there are two things that are necessary.

First, you have to have keywords that internet users are searching for which;

1. There are not too many pages in the search engine index for …
2. You need to have good keyword rich content that is created following your own keyword / phrase density levels.

The third part of the process is based on creating the content in a manner that will produce effective results. One of the first matters at hand is the amount of text that should be used. I recommend keeping the length smaller and adding more pages because search engine robots have been noted as only crawling to a depth of around the first 100 – 150 words.

Personally, I write my pages anywhere between 400 and 600 words in length and sometimes a bit longer. But the basic logic here is this: The more pages that you have, the more crawlable content you have. So, the answer is to simply create more small-sized pages. Furthermore, robots seem to crawl and index lightweight pages better. So, it might be wise to keep the page size rather low by limiting the amount of words, and especially the amount of images that you use on a web page.

Note however, that there really isn’t an ideal page size because different search engines index at a varying rate of depth and page weight. For instance, Yahoo! doesn’t typically index pages that are over 200KB. Google on the other hand, finds pages that are between 500 to 550 KB as “preferable” with regards to page weight.

When creating the content there are some very important guidelines that need to be considered as well. The placement of your keywords on your web page should be at the top of the page since the prime real estate for the robots are the first one hundred words or so. I generally like to follow a self-guided rule of writing the keyword or keyword phrase with in the first two opening sentences.

After that, I follow a formatting technique which tends to elicit excellent results for me, which is:

• Paragraph
• Call-to-action
• Intro-bullet list
• Paragraph
• Paragraph
• Call-to-action
• Closing

This simple format has several powerful elements that contribute to optimization here. The key to using this format successfully is the positioning of the first three elements; the paragraph, call-to-action, bullet list. The use of this combination supports:

1. The creation of keyword or keyword phrases in the first few sentences of the opening paragraph.
2. The ability to create keyword or keyword phrase based links in the Call-to-Action.
3. Many more keyword linking opportunities and supporting topics in the bullet list.

Web pages that are created with this format and use relevant search terms in the bullet list have a tendency to rank for the content in the bullet list as keyword stems on the main keyword.

Oh Boy! Let’s work on In-Page Optimization

So now we come to the point where we start to look at the implications of actual HTML – web page creation. There are several key areas that are important to proceed carefully at when creating an optimization based web site. The first matter is deal with how the Meta tags are used.

There are three main Meta tags that are relative to the creation of optimized web pages.
The first, and with out a doubt the most important is the Meta Title tag. The Title tag should contain the keyword or keyword phrase and any relevant stems provided that the quantity of the entire title is within an acceptable character count. As with many areas of SEO / SEM, there are many opinions on how many characters should or should not be included in the Title tag. I normally stay between 50 to 60 characters when I am performing optimization on a site for a client. However, I will sometimes push the envelope if I am working on a site for which I am the only liable party. In short, if you use too many characters / words – the site may be penalized for “spamming” the search engines.

The next tag which I believe to be equally as important in an antecedent and consequent sort of way, is the Meta description tag. I feel that this tag is highly underrated and requires some consideration. The Meta Description tag works very much as a support to the Meta title tag and if it is created properly, can offer several opportunities to add keyword relevance and / or stems that may promote a wider marketing saturation for the keyword or keyword phrase.

For instance, let’s take a look at this example of the Meta Title tag and the Meta Description tag “in agreement” with each other:

At first look, it seems that this is nothing more than a simple title and description. Well, it should because it is really that simple. The Title has the keyword phrase and relevant stems trailing after it to promote a wider saturation for the main topic of the keyword phrase. Though in this example the character count is a little higher than I would recommend, the Title contains strong keyword phrase support and the description reaffirms the keywords and stems so that the phrase is stated twice and the stems are stated twice. This is a simple example of how the description tag offers a lot of opportunity to increase saturation for relevant search terms.

The next Meta tag is the center of much controversy and that is the Meta Keywords tag. The rule for this tag is quite simple – and should be closely adhered to. Only use between 10 and 12 words at the most, and the keywords that are used in the tag should be on the page that you are placing the tag on.

Lastly, but equally as important, do not use keyword stems like “keyword, keyword stuffed, keyword stuffed Meta tag”. The search engine will consider this spamming and the web site could suffer quality deductions for improper usage.

It Might Look Great – But What If Your Customers Can’t Find It?

The careful creation of web pages is a vital part in developing a web site to perform in the search engines. However, there too are other design & layout considerations that need to be followed as well. JavaScript, oversized images and Flash based templates may add a degree of dynamic presentation to a web site and be appealing to users. However, search engine spiders have difficulty indexing the code. To explain further, spiders are relatively simplistic in design and must be to be able to move swiftly through the web. A text link browser such as Lynx, portrays what a web site would look like to a search engine spider.

The most practical way to accomplish the problem with code and spiders is to place all of the files for JavaScript and images into directories and then import the files in to the page at run time.

In order to build sites that are geared toward the search engine spiders, images, JavaScript and Flash should be on pages that are either not “created for rankings” or be positioned in ways that will allow the spider to index the text-based content prior to “crawling through the code.”

Though it may be much more complicated to build a web site based on the requirements of the search engine spiders, the results can be the difference between being on the first of the search engine results pages, and being so far in the results, that the site is rarely if ever visited for the search query which the page is (presumably) attempting to rank for.

Links – The Holy Grail of SEO

One of the main factors that a search engine relies heavily upon is the density of internal and external links. The largest major search engine, Google, gauges to a large degree, the “position” of a web site based on the quality and quantity of links for the site.

Internal links should be created with keyword relevance in mind. Link text and internal links are considered to be of major importance when weighing a web site’s relevance for a keyword or keyword phrase. The basic idea here is that a keyword in a link should point to a destination URL that is relevant to the keyword or keyword phrase.

If the keyword phrase is “web developer”, the link should be pointing to a URL that has the keyword phrase “web developer” in it. If the link has “web developer” in it and is pointing to a URL that has “contact form”, your keyword strength is “draining” and the value of that keyword is thereby reduced. I feel that an analogy using electrical current explains this type of scenario quite well. If the continuity is not consistent from end to end the power is either lost, or drained out of the connection.

Another important matter regarding internal linking is the amount of links on a page. My advice is to keep links to no more than one hundred per page. If a web page contains more than one hundred links, the search engines may consider the site to be part of a link-farm or a link-exchange which may result in obtaining negative consequences for having a “bad character”, and the site may receive penalties for being in a “bad neighborhood.”

A large part of search engine optimization is based on the quality of inbound links to a web site. The relevance of the links that point to a site, and the PageRank of the site that is pointing to that site, have a great deal of importance regarding the “class” of the site that is receiving the inbound link.

For simplicity, Google has categorized web sites into “classes”, much like the model that society or Object Oriented Programming where each web site (Object or Person) holds a certain degree or position based on their attributes, and characteristics.

This somewhat describes how Google considers the character of a site. Quite simply, web site links are much like that of neighborhoods. If you have neighbors (inbound links) that hold a position of status (respectable neighbors), then Google gives your web site credit as being of status based on the company you keep. (In a good neighborhood)

If however a site has low ranking inbound links that are of little or no relevance to a web site then Google considers the links as being of a poor quality and does not give credit to the site for those links.

That Should Get You … Started

Though this is no where near everything that should go in to a comprehensive search engine optimization campaign, you should be able to get a good start from here and build up enough information to get you on your way towards ranking in the SERP’s.

For a really great resource of “FREE” stuff on SEO, check out the resources in Google’s Webmaster tools … there is a wealth of information in there that shoul
d really help you get up to speed with search engine optimization. If that doesn’t have what your looking for … just Google it!

There are many great websites, Blogs and articles on the subject to keep you reading for a long, long time.

And If you are still wanting to find even more information regarding SEO, and you have just run out of resources …
there are some articles on my site, Florida Search Engine Optimization, that might have what your looking for to get your next search engine optimization campaign underway.

Best of Luck!

Author: Edward Beckett

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